I Am Magic Velvety Matte Foundation 550 Martinique dupes and alternatives Juvia's Place
4.3 (6,617)·Fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$9Ulta Beauty(product price)$15 less (63%)4.3 (644)
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Does not claim not settling into lines· Does not claim a lightweight feel· Not marketed for dry/sensitive skin
Score details
Shade match
84
Finish & visual result
100
Wear & performance
68
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance
Matches: Very close colour· Similar undertone (warm vs neutral)· Both claim long-wearing
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
67
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: medium with yellow undertones
Matches: Very close colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Slightly deeper· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
82
Wear & performance
68
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Matches: Very close colour· Similar undertone (warm vs neutral)· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
58
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: medium light with golden undertones
Matches: Very close colour· Same matte finish· Claims a skin-like finish
Differences: Olive rather than neutral undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
73
Wear & performance
58
Skin suitability
80
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Olive rather than neutral undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Both claim not settling into lines
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
93
Finish & visual result
58
Wear & performance
72
Skin suitability
20
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim not settling into lines
Differences: Olive rather than neutral undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
90
Finish & visual result
54
Wear & performance
86
Skin suitability
20
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin
Matches: Very close colour· Similar undertone (warm vs neutral)· Both claim not settling into lines
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
90
Finish & visual result
58
Wear & performance
72
Skin suitability
20
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol
Matches: Same neutral undertone· Claims a skin-like finish· Both claim long-wearing
Differences: Slightly deeper· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
80
Finish & visual result
61
Wear & performance
82
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 550 Martinique (Fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Milani Conceal + Perfect 2-in-1 Foundation in Natural, against Juvia's Place I Am Magic Velvety Matte Foundation in 550 Martinique. Every attribute compared, with its share of the score.
ComparedYour shade550 MartiniqueClosest shade matchNaturalHow they compareScore
Shade match55% of overall93
Colour60%96#f3c48e#eec08dLooks identicalColour difference 1.2 (0 is identical)
Depth15%97FairLightCloseDepth difference: 2.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type100%50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 89/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline Super Stay Lumi-Matte Foundation in 128, against Juvia's Place I Am Magic Velvety Matte Foundation in 550 Martinique. Every attribute compared, with its share of the score.
ComparedYour shade550 MartiniqueClosest overall alternative128How they compareScore
Shade match55% of overall93
Colour60%95#f3c48e#f8c591Very close colourColour difference 1.5 (0 is identical)
Depth15%98FairFairSameDepth difference: 1.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 90/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $28 more
Sephora
