I Am Magic Velvety Matte Foundation 240 Lagos dupes and alternatives Juvia's Place
4.3 (6,617)·Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than full coverage· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
97
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a lightweight feel
Differences: Buildable rather than full coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
80
Wear & performance
54
Skin suitability
20
Looks identical · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin
Retailer shade note: dark shade, neutral undertone
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Medium rather than full coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
73
Wear & performance
54
Skin suitability
20
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/normal/oily/sensitive skin
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 240 Lagos (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
about-face THE PERFORMER Skin-Focused Foundation in D1NEUTRAL, against Juvia's Place I Am Magic Velvety Matte Foundation in 240 Lagos. Every attribute compared, with its share of the score.
ComparedYour shade240 LagosClosest shade matchD1NEUTRALHow they compareScore
Shade match55% of overall99
Colour60%98#8f4e28#904c26Looks identicalColour difference 0.8 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 86/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC58, against Juvia's Place I Am Magic Velvety Matte Foundation in 240 Lagos. Every attribute compared, with its share of the score.
ComparedYour shade240 LagosClosest overall alternativeNC58How they compareScore
Shade match55% of overall96
Colour60%93#8f4e28#8d5030Very close colourColour difference 1.8 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.4
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Overall match 90/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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