I Am Magic Velvety Matte Foundation 350 Somalia dupes and alternatives Juvia's Place
4.3 (6,617)·Deep tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$12.01 less (50%)4.4 (182,841)
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Medium rather than full coverage· Does not claim not settling into lines· Not marketed for combination/dry/sensitive skin
Score details
Shade match
92
Finish & visual result
82
Wear & performance
68
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
$16Ulta Beauty(product price)$8 less (33%)4.5 (15,723)
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Buildable rather than full coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
91
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: golden caramel with warm undertone
Matches: Near-identical swatch colour· Same matte finish
Differences: Neutral rather than warm undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
89
Finish & visual result
91
Wear & performance
40
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Differences: Buildable rather than full coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
91
Wear & performance
40
Skin suitability
60
Close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
$8Ulta Beauty(product price)$16 less (67%)4.5 (40,486)
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
80
Finish & visual result
67
Wear & performance
100
Skin suitability
80
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin
Matches: Same warm undertone· Both claim long-wearing· Claims transfer resistance
Differences: Slightly deeper· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
67
Wear & performance
72
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: very tan with yellow undertones
Matches: Same matte finish· Same full coverage· Claims a blurring effect
Differences: Slightly lighter· Neutral rather than warm undertone· Does not claim not settling into lines
Score details
Shade match
80
Finish & visual result
89
Wear & performance
82
Skin suitability
20
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for combination/dry/oily/sensitive skin
Matches: Same warm undertone· Same matte finish· Claims a blurring effect
Differences: Buildable rather than full coverage· No long-wear claim· Does not claim a lightweight feel
Score details
Shade match
89
Finish & visual result
81
Wear & performance
59
Skin suitability
20
Close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin
Retailer shade note: tan to deep with warm undertones
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
55
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Same warm undertone· Same matte finish· Claims a skin-like finish
Differences: Medium rather than full coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
73
Wear & performance
54
Skin suitability
20
Close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/normal/oily/sensitive skin
Differences: Neutral rather than warm undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
82
Finish & visual result
91
Wear & performance
40
Skin suitability
60
Close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Matches: Very close colour· Same warm undertone· Same full coverage
Differences: Radiant rather than matte finish· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
53
Wear & performance
40
Skin suitability
40
Very close colour · Radiant · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: caramel brown shade with warm undertones
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 350 Somalia (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Face Tape Full Coverage Foundation in 53S Deep Sand, against Juvia's Place I Am Magic Velvety Matte Foundation in 350 Somalia. Every attribute compared, with its share of the score.
ComparedYour shade350 SomaliaClosest shade match53S Deep SandHow they compareScore
Shade match55% of overall96
Colour60%94#b56737#ae673bVery close colourColour difference 1.7 (0 is identical)
Overall match 89/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 390, against Juvia's Place I Am Magic Velvety Matte Foundation in 350 Somalia. Every attribute compared, with its share of the score.
ComparedYour shade350 SomaliaClosest overall alternative390How they compareScore
Shade match55% of overall93
Colour60%89#b56737#ae6a39Very close colourColour difference 2.4 (0 is identical)
Overall match 92/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $16 more
Walmart
