I Am Magic Velvety Matte Foundation 600 Cairo dupes and alternatives Juvia's Place
4.3 (6,617)·Fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$12.01 less (50%)4.4 (182,841)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Medium rather than full coverage· Does not claim not settling into lines· Not marketed for combination/dry/sensitive skin
Score details
Shade match
96
Finish & visual result
82
Wear & performance
68
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$12.01 less (50%)4.4 (182,841)
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Medium rather than full coverage· Does not claim not settling into lines· Not marketed for combination/dry/sensitive skin
Score details
Shade match
93
Finish & visual result
82
Wear & performance
68
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
61
Wear & performance
82
Skin suitability
80
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: light with neutral undertones
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: L3.5 - Light with warm undertones, and a peach tone
$11.99Ulta Beauty(product price)$12.01 less (50%)4.4 (182,841)
Matches: Very close colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Medium rather than full coverage· Does not claim not settling into lines· Not marketed for combination/dry/sensitive skin
Score details
Shade match
92
Finish & visual result
82
Wear & performance
68
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
52
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: Light medium with neutral yellow undertones
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
55
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 600 Cairo (Fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Rare Beauty True to Myself Natural Matte Longwear Foundation in 9 Light Neutral, against Juvia's Place I Am Magic Velvety Matte Foundation in 600 Cairo. Every attribute compared, with its share of the score.
ComparedYour shade600 CairoClosest shade match9 Light NeutralHow they compareScore
Shade match55% of overall97
Colour60%96#f3c7a0#f3c8a5Looks identicalColour difference 1.2 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.5
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Overall match 85/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
KimChi Chic Beauty A Really Good Foundation in 103L, against Juvia's Place I Am Magic Velvety Matte Foundation in 600 Cairo. Every attribute compared, with its share of the score.
ComparedYour shade600 CairoClosest overall alternative103LHow they compareScore
Shade match55% of overall91
Colour60%94#f3c7a0#ecc099Very close colourColour difference 1.7 (0 is identical)
Depth15%93FairLightCloseDepth difference: 3.6
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Overall match 91/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$11.01 less (46%)
