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I Am Magic Velvety Matte Foundation 600 Cairo dupes and alternatives Juvia's Place

Fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free10No drying alcohol8Vegan5Cruelty-free4Oil-free3With SPF3Mineral1

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12 of 32

Only showing matches with full coverage.

Closest shade match: Lancôme Teint Idole Ultra Wear Natural Matte Foundation 115C

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
600 CairoChange shade
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Lancôme
115C
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$53SephoraSephora
Costs $29 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: KimChi Chic Beauty A Really Good Foundation 103L

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
600 CairoChange shade
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
KimChi Chic Beauty
103L
Depth and undertone: Light · Neutral
Finish and coverage: Natural matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
88
Wear (Wear & performance)
100
Skin (Skin suitability)
80
Medium confidence· Digital matchWhy it matches
Match price
$29Ulta BeautyUlta Beauty
Costs $5 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Light
    Shade match 93
    $12.99Ulta BeautyUlta Beauty(product price)$11.01 less (46%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  2. #4 · CoverGirl

    Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28

    Warm Beige
    Shade match 95
    $15.13WalmartWalmart$8.87 less (37%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  3. #5 · TIRTIR

    Mask Fit AI Filter Cushion

    21N IVORY
    Shade match 94
    $25Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into linesContains listed fragranceContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  4. #6 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    13.5Y Light
    Shade match 94
    $24SephoraSephoraSame price

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Does not claim not settling into linesNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    20

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: light, yellow undertone

    Medium confidence· Digital match

    View match
  5. #7 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Fair 15 Neutral
    Shade match 93
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for fair neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  6. #8 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F6N
    Shade match 92
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  7. #9 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    10.5Y Light
    Shade match 92
    $24SephoraSephoraSame price

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Does not claim not settling into linesNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    20

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: light, yellow undertone

    Medium confidence· Digital match

    View match
  8. #10 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Medium
    Shade match 93
    $39SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: warm to neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    105W
    Shade match 93
    $53SephoraSephoraCosts $29 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Not marketed for combination/dry skinContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Fair with Yellow Undertones

    Medium confidence· Digital match

    View match
  10. #12 · NARS

    Natural Radiant Longwear Foundation

    Salzburg - Light 3.5
    Shade match 95
    $55SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: L3.5 - light with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 600 Cairo (Fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    120

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 120

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    4 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 4 Fair

    • Looks identical
    • Fair · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  4. e.l.f. Cosmetics 16HR Camo Concealer

    Light Ivory

    e.l.f. Cosmetics 16HR Camo Concealer, shade Light Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    190

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 190

    • Looks identical
    • Fair · Warm undertone

    $30

    SephoraView at Sephora
  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    220 Buff C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 220 Buff C

    • Very close colour
    • Light · Warm undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 115C, against Juvia's Place I Am Magic Velvety Matte Foundation in 600 Cairo. Every attribute compared, with its share of the score.

ComparedYour shade600 CairoClosest shade match115CScore
Shade match55% of overall96
Colour94#f3c7a0#f1c5a3Very close colourColour difference 1.7 (0 is identical)
Depth99FairFairSameDepth difference: 0.9
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, oily, sensitiveBoth marketed for normal/​oily/​sensitive skin
Overall match 87/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 115C.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Not marketed for combination/dry skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

KimChi Chic Beauty A Really Good Foundation in 103L, against Juvia's Place I Am Magic Velvety Matte Foundation in 600 Cairo. Every attribute compared, with its share of the score.

ComparedYour shade600 CairoClosest overall alternative103LScore
Shade match55% of overall91
Colour94#f3c7a0#ecc099Very close colourColour difference 1.7 (0 is identical)
Depth93FairLightCloseDepth difference: 3.6
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78MatteNatural matteCloseNatural matte finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveDry, normal, combination, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 91/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KimChi Chic Beauty A Really Good Foundation in 103L.

Same or better

  • Very close colour
  • Same neutral undertone
  • Natural matte finish instead of matte
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Not marketed for sensitive skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Lancôme Teint Idole Ultra Wear Natural Matte Foundation 115C

Best price
$53SephoraSephora
Costs $29 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

KimChi Chic Beauty A Really Good Foundation 103L

Match price
$29Ulta BeautyUlta Beauty
Costs $5 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.