I Am Magic Velvety Matte Foundation 640 Malta dupes and alternatives Juvia's Place
4.3 (6,617)·Fair · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Does not claim not settling into lines· Does not claim a lightweight feel· Not marketed for dry/sensitive skin
Score details
Shade match
89
Finish & visual result
100
Wear & performance
68
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Neutral rather than warm undertone· Does not claim not settling into lines· Not marketed for dry/sensitive skin
Score details
Shade match
87
Finish & visual result
100
Wear & performance
61
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Same full coverage· Claims a blurring effect
Differences: Olive rather than warm undertone· Natural matte rather than matte finish· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
79
Wear & performance
54
Skin suitability
100
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Olive rather than warm undertone · Natural matte rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: light warm with golden olive undertones
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 640 Malta (Fair · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
MAC Cosmetics Studio Fix Powder Plus Foundation in NC15, against Juvia's Place I Am Magic Velvety Matte Foundation in 640 Malta. Every attribute compared, with its share of the score.
ComparedYour shade640 MaltaClosest shade matchNC15How they compareScore
Shade match55% of overall100
Colour60%99#efcfa9#f0d0aaLooks identicalColour difference 0.2 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.5
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Overall match 92/100Shade match 100/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 118, against Juvia's Place I Am Magic Velvety Matte Foundation in 640 Malta. Every attribute compared, with its share of the score.
ComparedYour shade640 MaltaClosest overall alternative118How they compareScore
Shade match55% of overall98
Colour60%97#efcfa9#f0d0adLooks identicalColour difference 1.0 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.6
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Overall match 93/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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