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I Am Magic Velvety Matte Foundation 710 Maricao dupes and alternatives Juvia's Place

Light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free12No drying alcohol12Vegan2Cruelty-free4Oil-free1With SPF5Mineral1

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13 of 30

Only showing matches with full coverage.

Closest shade match: CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Classic Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
710 MaricaoChange shade
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
CoverGirl
Classic Beige
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Shade match
96out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$15.13WalmartWalmart
$8.87 less (37%)

Your shade $24 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative: LORAC PRO Soft Focus Longwear Foundation 03

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
710 MaricaoChange shade
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
LORAC
03
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
89
Wear (Wear & performance)
82
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$38Ulta BeautyUlta Beauty
Costs $14 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    230W
    Shade match 91
    $69SephoraSephoraCosts $45 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Does not claim not settling into linesNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair medium with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · CoverGirl

    Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28

    Creamy Natural 220
    Shade match 89
    $18.49Ulta BeautyUlta Beauty$5.51 less (23%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  3. #5 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F1N
    Shade match 89
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  4. #6 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 80
    $14.59TargetTarget$9.41 less (39%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Does not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  5. #7 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    0CR
    Shade match 83
    $49SephoraSephoraCosts $25 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: very fair skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW10
    Shade match 79
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination/dry/sensitive skin

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  7. #9 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    CN 10 Alabaster
    Shade match 81
    $49SephoraSephoraCosts $25 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: very fair, cool-neutal undertones

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC10
    Shade match 91
    $46Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finish

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than matte finish

    Retailer shade note: very light beige with neutral undertone for lightest skin

    Medium confidence· Digital match

    View match
  9. #11 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 1 - Eins
    Shade match 89
    $26$52Ulta BeautyUlta BeautyCosts $2 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finish

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Radiant rather than matte finish

    Retailer shade note: Very Fair, Neutral Undertones

    Medium confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC11.5
    Shade match 91
    $46Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Radiant rather than matte finish

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than matte finish

    Retailer shade note: fair beige with peachy undertone for fair skin

    Medium confidence· Digital match

    View match
  11. #13 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Fair Neutral
    Shade match 91
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    53
    Wear & performance
    67
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim not settling into lines

    Retailer shade note: fair with peachy to neutral undertone for pale skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 710 Maricao (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    11.0 Light Nude

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 11.0 Light Nude

    • Looks identical
    • Fair · Neutral undertone

    $30

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Classic Ivory

    CoverGirl TruBlend Undercover Concealer, shade Classic Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Very Fair 0.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Very Fair 0.5N

    • Very close colour
    • Fair · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  4. NARS Radiant Creamy Concealer

    Vanilla

    NARS Radiant Creamy Concealer, shade Vanilla

    • Very close colour
    • Fair · Neutral undertone

    $36

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sand 1.45

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sand 1.45

    • Very close colour
    • Light · Neutral undertone

    $39

    SephoraView at Sephora
  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    1.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 1.5

    • Very close colour
    • Light · Neutral undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Classic Beige, against Juvia's Place I Am Magic Velvety Matte Foundation in 710 Maricao. Every attribute compared, with its share of the score.

ComparedYour shade710 MaricaoClosest shade matchClassic BeigeScore
Shade match55% of overall96
Colour95#e3c5ad#e9c7aeLooks identicalColour difference 1.5 (0 is identical)
Depth98LightFairCloseDepth difference: 1.5
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Classic Beige.

Same or better

  • $8.87 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Adds SPF 28

Different

  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 28
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

LORAC PRO Soft Focus Longwear Foundation in 03, against Juvia's Place I Am Magic Velvety Matte Foundation in 710 Maricao. Every attribute compared, with its share of the score.

ComparedYour shade710 MaricaoClosest overall alternative03Score
Shade match55% of overall93
Colour89#e3c5ad#e6c1a4Very close colourColour difference 2.4 (0 is identical)
Depth98LightLightSameDepth difference: 1.3
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 91/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To LORAC PRO Soft Focus Longwear Foundation in 03.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Classic Beige

Best price
$15.13WalmartWalmart
$8.87 less (37%)

Your shade $24 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative

LORAC PRO Soft Focus Longwear Foundation 03

Match price
$38Ulta BeautyUlta Beauty
Costs $14 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.