I Am Magic Velvety Matte Foundation 140 Angola dupes and alternatives Juvia's Place
4.3 (6,617)·Very deep · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same full coverage· Both claim long-wearing
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
76
Wear & performance
68
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Same full coverage· Both claim long-wearing· Adds SPF 50
Differences: Warm rather than olive undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
76
Wear & performance
68
Skin suitability
100
Close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deep complexion with warm golden undertone
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly cooler undertone· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
78
Finish & visual result
100
Wear & performance
51
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
Matches: Very close colour· Same full coverage· Claims a blurring effect
Differences: Slightly lighter· Neutral rather than olive undertone· Natural matte rather than matte finish
Score details
Shade match
82
Finish & visual result
79
Wear & performance
54
Skin suitability
100
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Natural matte rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: dark neutral with rosy undertones
Matches: Same full coverage· Claims transfer resistance· Both claim a lightweight feel
Differences: Slightly lighter· Warm rather than olive undertone· Natural rather than matte finish
Score details
Shade match
83
Finish & visual result
76
Wear & performance
61
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Warm rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: D5 - deep with warm undertones
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 140 Angola (Very deep · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Monika Blunder Beauty Blunder Cover Foundation/Concealer in Shade: 7.5 Sieben.5, against Juvia's Place I Am Magic Velvety Matte Foundation in 140 Angola. Every attribute compared, with its share of the score.
ComparedYour shade140 AngolaClosest shade matchShade: 7.5 Sieben.5How they compareScore
Shade match55% of overall86
Colour60%86#6f331b#6c3a21Very close colourColour difference 2.9 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared50
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 77/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 470, against Juvia's Place I Am Magic Velvety Matte Foundation in 140 Angola. Every attribute compared, with its share of the score.
ComparedYour shade140 AngolaClosest overall alternative470How they compareScore
Shade match55% of overall76
Colour60%82#6f331b#6e3c21Close colourColour difference 3.4 (0 is identical)
Overall match 83/100Shade match 76/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$20.11 less (84%)
