I Am Magic Velvety Matte Foundation 220 Dakar dupes and alternatives Juvia's Place
4.3 (6,617)·Deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same full coverage· Claims a skin-like finish
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
68
Wear & performance
74
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: deep skin with neutral undertones
Matches: Same full coverage· Claims a blurring effect
Differences: Olive rather than warm undertone· Natural matte rather than matte finish· Does not claim not settling into lines
Score details
Shade match
79
Finish & visual result
79
Wear & performance
54
Skin suitability
100
Close colour · Natural matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Olive rather than warm undertone · Natural matte rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: dark warm with golden olive undertones
Matches: Same warm undertone· Same full coverage· Claims a skin-like finish
Differences: Slightly lighter· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
81
Finish & visual result
68
Wear & performance
74
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: deep skin with very warm undertones
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 220 Dakar (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Natural Matte Longwear Foundation in NAMIBIA, against Juvia's Place I Am Magic Velvety Matte Foundation in 220 Dakar. Every attribute compared, with its share of the score.
ComparedYour shade220 DakarClosest shade matchNAMIBIAHow they compareScore
Shade match55% of overall87
Colour60%79#904327#874b2fClose colourColour difference 3.7 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.8
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 83/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline Super Stay Lumi-Matte Foundation in 368, against Juvia's Place I Am Magic Velvety Matte Foundation in 220 Dakar. Every attribute compared, with its share of the score.
ComparedYour shade220 DakarClosest overall alternative368How they compareScore
Shade match55% of overall84
Colour60%79#904327#874b2fClose colourColour difference 3.7 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.8
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 85/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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