I Am Magic Velvety Matte Foundation 210 Togo dupes and alternatives Juvia's Place
4.3 (6,617)·Very deep · Olive · cool olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same full coverage· Claims a blurring effect
Differences: Neutral rather than olive undertone· Natural matte rather than matte finish· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
79
Wear & performance
54
Skin suitability
100
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than olive undertone · Natural matte rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: dark neutral with rosy undertones
Matches: Near-identical swatch colour· Same full coverage· Claims transfer resistance
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
76
Wear & performance
61
Skin suitability
60
Looks identical · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: D6 - very deep with neutral undertones
Matches: Very close colour· Same full coverage· Claims a blurring effect
Differences: Neutral rather than olive undertone· Natural matte rather than matte finish· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
79
Wear & performance
54
Skin suitability
100
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than olive undertone · Natural matte rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: deep warm with slightly neutral undertones
Matches: Very close colour· Same full coverage· Both claim long-wearing
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
76
Wear & performance
68
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Same matte finish· Same full coverage· Claims colour stability
Differences: Slightly warmer undertone· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
78
Finish & visual result
100
Wear & performance
51
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
$20Ulta Beauty(product price)$4 less (17%)4.5 (18)
Matches: Very close colour· Same full coverage· Claims a blurring effect
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
70
Wear & performance
82
Skin suitability
40
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for dry/oily/sensitive skin
Retailer shade note: balanced deep brown with a soft golden shift
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 210 Togo (Very deep · Olive · cool olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F15NC, against Juvia's Place I Am Magic Velvety Matte Foundation in 210 Togo. Every attribute compared, with its share of the score.
ComparedYour shade210 TogoClosest shade matchF15NCHow they compareScore
Shade match55% of overall91
Colour60%94#783b1f#7c4025Very close colourColour difference 1.6 (0 is identical)
Overall match 86/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 470, against Juvia's Place I Am Magic Velvety Matte Foundation in 210 Togo. Every attribute compared, with its share of the score.
ComparedYour shade210 TogoClosest overall alternative470How they compareScore
Shade match55% of overall84
Colour60%86#783b1f#6e3c21Very close colourColour difference 2.8 (0 is identical)
Overall match 87/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $5 more
