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I Am Magic Velvety Matte Foundation 210 Togo dupes and alternatives Juvia's Place

Very deep · Olive · cool olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free11No drying alcohol12Vegan2Cruelty-free8Oil-free4With SPF1Mineral1

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13 of 32

Only showing matches with medium coverage.

Closest shade match: about-face THE PERFORMER Skin-Focused Foundation D2COOL

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
210 TogoChange shade
Depth and undertone: Very deep · Olive · cool olive
Finish and coverage: Matte · Full coverage
The match
about-face
D2COOL
Depth and undertone: Very deep · Cool
Finish and coverage: Natural · Medium coverage
Shade match
92out of 100
Colour
96
Depth
99
Undertone
80
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
Costs $1 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 550 Suede (C)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
210 TogoChange shade
Depth and undertone: Very deep · Olive · cool olive
Finish and coverage: Matte · Full coverage
The match
Lancôme
550 Suede (C)
Depth and undertone: Very deep
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
81
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$53Ulta BeautyUlta Beauty
Costs $29 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Too Faced

    Born This Way Soft Matte Foundation

    Spiced Rum
    Shade match 89
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Cool rather than olive undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Cool rather than olive undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: very deep with rosy undertones

    Medium confidence· Digital match

    View match
  2. #4 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Walnut (C-096)
    Shade match 85
    $58SephoraSephoraCosts $34 more

    Matches: Very close colourSame matte finishBoth claim long-wearing

    Differences: Slightly lighterCool rather than olive undertoneMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Cool rather than olive undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Deep, cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    440 Deep Neutral
    Shade match 83
    $18.99Ulta BeautyUlta Beauty(product price)$5.01 less (21%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than olive undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. #6 · Too Faced

    Born This Way Soft Matte Foundation

    Cocoa
    Shade match 86
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than olive undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Ulta Beauty Collection

    Complexion Crush Foundation

    Dark Cool
    Shade match 91
    $16Ulta BeautyUlta Beauty(product price)$8 less (33%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Cool rather than olive undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Cool rather than olive undertone · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  6. #8 · Too Faced

    Born This Way Soft Matte Foundation

    Chestnut
    Shade match 85
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than olive undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: deep with neutral to golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · Sephora Collection

    Best Skin Ever Liquid Foundation

    35P
    Shade match 89
    $24SephoraSephoraSame price

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Cool rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Cool rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: deep with pink undertones

    Medium confidence· Digital match

    View match
  8. #10 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    45 Deep Cool
    Shade match 86
    $38SephoraSephoraCosts $14 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Cool rather than olive undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Cool rather than olive undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: cool red

    Medium confidence· Digital match

    View match
  9. #11 · Ulta Beauty Collection

    Complexion Crush Foundation

    Deep Neutral
    Shade match 85
    $16Ulta BeautyUlta Beauty(product price)$8 less (33%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than olive undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. #12 · Too Faced

    Born This Way Soft Matte Foundation

    Maple
    Shade match 79
    $48SephoraSephoraCosts $24 more

    Matches: Same matte finishClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than olive undertoneMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    78
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Deep Cool
    Shade match 91
    $16Ulta BeautyUlta Beauty(product price)$8 less (33%)

    Matches: Very close colourClaims a blurring effect

    Differences: Cool rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 210 Togo (Very deep · Olive · cool olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Very close colour
    • Very deep · Cool · rosy undertone

    $36

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Very close colour
    • Very deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Close colour
    • Very deep · Cool undertone

    $35

    SephoraView at Sephora
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Very close colour
    • Very deep · Neutral undertone

    $32

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Close colour
    • Very deep · Cool · rosy undertone

    $39

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark/Deep 5.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark/Deep 5.5C

    • Close colour
    • Deep · Cool · pink undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

about-face THE PERFORMER Skin-Focused Foundation in D2COOL, against Juvia's Place I Am Magic Velvety Matte Foundation in 210 Togo. Every attribute compared, with its share of the score.

ComparedYour shade210 TogoClosest shade matchD2COOLScore
Shade match55% of overall92
Colour96#783b1f#7c3a1fLooks identicalColour difference 1.2 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone80Olive · cool oliveCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 82/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To about-face THE PERFORMER Skin-Focused Foundation in D2COOL.

Same or better

  • Near-identical swatch colour
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Cool rather than olive undertone
  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 550 Suede (C), against Juvia's Place I Am Magic Velvety Matte Foundation in 210 Togo. Every attribute compared, with its share of the score.

ComparedYour shade210 TogoClosest overall alternative550 Suede (C)Score
Shade match55% of overall86
Colour90#783b1f#823e21Very close colourColour difference 2.3 (0 is identical)
Depth94Very deepVery deepSameDepth difference: 3.3
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone70Olive · cool oliveUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 550 Suede (C).

Same or better

  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

about-face THE PERFORMER Skin-Focused Foundation D2COOL

Match price
$25Ulta BeautyUlta Beauty
Costs $1 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 550 Suede (C)

Match price
$53Ulta BeautyUlta Beauty
Costs $29 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.