I Am Magic Velvety Matte Foundation 410 Nairobi dupes and alternatives Juvia's Place
4.3 (6,617)·Deep tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Both claim long-wearing· Claims transfer resistance· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
80
Finish & visual result
67
Wear & performance
72
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: very tan with neutral undertones
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim long-wearing
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
79
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: MD5 - medium-deep to deep with warm undertones
$11.99Ulta Beauty(product price)$12.01 less (50%)4.4 (182,841)
Matches: Very close colour· Same matte finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
72
Finish & visual result
82
Wear & performance
68
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 410 Nairobi (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 20N, against Juvia's Place I Am Magic Velvety Matte Foundation in 410 Nairobi. Every attribute compared, with its share of the score.
ComparedYour shade410 NairobiClosest shade match20NHow they compareScore
Shade match55% of overall83
Colour60%87#b36735#ab6a41Very close colourColour difference 2.7 (0 is identical)
Overall match 74/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
NARS Light Reflecting Foundation in Alexandria, against Juvia's Place I Am Magic Velvety Matte Foundation in 410 Nairobi. Every attribute compared, with its share of the score.
ComparedYour shade410 NairobiClosest overall alternativeAlexandriaHow they compareScore
Shade match55% of overall83
Colour60%87#b36735#aa653cVery close colourColour difference 2.7 (0 is identical)
Overall match 76/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraSame price
