I Am Magic Velvety Matte Foundation 320 Zaria dupes and alternatives Juvia's Place
4.3 (6,617)·Deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same warm undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim a lightweight feel
Score details
Shade match
97
Finish & visual result
54
Wear & performance
70
Skin suitability
40
Looks identical · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
Retailer shade note: richest tan with golden undertones
Matches: Same warm undertone· Claims a blurring effect· Both claim long-wearing
Differences: Slightly deeper· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: D4 - deep with warm undertones, and a red tone
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 320 Zaria (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Sephora Collection Best Skin Ever Liquid Foundation in 34Y, against Juvia's Place I Am Magic Velvety Matte Foundation in 320 Zaria. Every attribute compared, with its share of the score.
ComparedYour shade320 ZariaClosest shade match34YHow they compareScore
Shade match55% of overall97
Colour60%96#8e4522#8f4925Looks identicalColour difference 1.3 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.5
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Overall match 84/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Too Faced Born This Way Soft Matte Foundation in Butter Pecan, against Juvia's Place I Am Magic Velvety Matte Foundation in 320 Zaria. Every attribute compared, with its share of the score.
ComparedYour shade320 ZariaClosest overall alternativeButter PecanHow they compareScore
Shade match55% of overall96
Colour60%94#8e4522#924820Very close colourColour difference 1.7 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 1.8
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Overall match 87/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $29 more
