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I Am Magic Velvety Matte Foundation 100 Sudan dupes and alternatives Juvia's Place

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free10No drying alcohol6Vegan7Cruelty-free4Oil-free2With SPF0Mineral1

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Only showing matches with medium coverage.

Closest shade matchClosest overall alternative: about-face THE PERFORMER Skin-Focused Foundation RD3COOL

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
100 SudanChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
about-face
RD3COOL
Depth and undertone: Rich deep · Cool · blue
Finish and coverage: Natural · Medium coverage
Overall match
83out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
61
Wear (Wear & performance)
82
Skin (Skin suitability)
80
Shade match
95out of 100
Colour
91
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
Costs $10.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · about-face

    THE PERFORMER Skin-Focused Foundation

    RD2COOL
    Shade match 83
    $25Ulta BeautyUlta Beauty(product price)Costs $10.60 more

    Matches: Same cool undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    61
    Wear & performance
    82
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: rich deep with cool red undertones

    Medium confidence· Digital match

    View match
  2. #3 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    40
    Shade match 76
    $40SephoraSephoraCosts $25.60 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Noticeably different swatch colourMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: deep cool

    Medium confidence· Digital match

    View match
  3. #4 · Ulta Beauty Collection

    Complexion Crush Foundation

    Very Deep Cool
    Shade match 77
    $16Ulta BeautyUlta Beauty(product price)Costs $1.60 more

    Matches: Same cool undertoneSame matte finishClaims a skin-like finish

    Differences: Noticeably different swatch colourMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    465 Rich Cool
    Shade match 68
    $18.99Ulta BeautyUlta Beauty(product price)Costs $4.59 more

    Matches: Same cool undertoneSame matte finishClaims a skin-like finish

    Differences: Noticeably different swatch colourMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    68
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #6 · LYS Beauty

    Triple Fix Blurring and Hydrating Skin Tint Foundation Stick

    DPP6
    Shade match 82
    $28SephoraSephoraCosts $13.60 more

    Matches: Same cool undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    42
    Wear & performance
    100
    Skin suitability
    60

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for normal/sensitive skin

    Retailer shade note: espresso - rich brown skin with pink undertones

    Medium confidence· Digital match

    View match
  6. #7 · Tarte

    Amazonian Clay Blurring Powder Foundation

    61N Espresso Neutral
    Shade match 76
    $40SephoraSephoraCosts $25.60 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Noticeably different swatch colourMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    74
    Wear & performance
    68
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  7. #8 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 340 C
    Shade match 71
    $49SephoraSephoraCosts $34.60 more

    Matches: Same cool undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Noticeably different swatch colourNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    71
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep rich with cool undertones

    Medium confidence· Digital match

    View match
  8. #9 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    38
    Shade match 68
    $40SephoraSephoraCosts $25.60 more

    Matches: Same matte finishClaims a blurring effectBoth claim long-wearing

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneMedium rather than full coverage

    Score details
    Shade match
    68
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  9. #10 · about-face

    THE PERFORMER Skin-Focused Foundation

    RD3NEUTRAL
    Shade match 72
    $25Ulta BeautyUlta Beauty(product price)Costs $10.60 more

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    72
    Finish & visual result
    61
    Wear & performance
    82
    Skin suitability
    80

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 100 Sudan (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Slight colour difference
    • Rich deep · Cool undertone

    $30

    SephoraView at Sephora
  2. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Slight colour difference
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Nearest in this range
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

about-face THE PERFORMER Skin-Focused Foundation in RD3COOL, against Juvia's Place I Am Magic Velvety Matte Foundation in 100 Sudan. Every attribute compared, with its share of the score.

ComparedYour shade100 SudanClosest matchRD3COOLScore
Shade match55% of overall95
Colour91#2e1109#280a02Very close colourColour difference 2.1 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · blueClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 83/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To about-face THE PERFORMER Skin-Focused Foundation in RD3COOL.

Same or better

  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy RD3COOL

Match price
$25Ulta BeautyUlta Beauty
Costs $10.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.