I Am Magic Velvety Matte Foundation 100 Sudan dupes and alternatives Juvia's Place
4.3 (6,617)·Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same full coverage· Both claim long-wearing
Differences: Noticeably different swatch colour· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
72
Finish & visual result
76
Wear & performance
68
Skin suitability
100
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deepest cool with red undertones
Matches: Same matte finish· Same full coverage· Claims a skin-like finish
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Does not claim not settling into lines
Score details
Shade match
64
Finish & visual result
79
Wear & performance
72
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 100 Sudan (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW65, against Juvia's Place I Am Magic Velvety Matte Foundation in 100 Sudan. Every attribute compared, with its share of the score.
ComparedYour shade100 SudanClosest matchNW65How they compareScore
Shade match55% of overall83
Colour60%71#2e1109#3a2018Close colourColour difference 4.8 (0 is identical)
Overall match 83/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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