Rich deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
19 of 31 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $24 at Ulta Beauty
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$17.99View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $24 at Ulta Beauty
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walgreens$5.01 less (21%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Walgreens$18.99View at Walgreens
CVS$20.29View at CVSSephoraCosts $15 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Not marketed for combination/dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 33% ingredient overlap
Differences: Not marketed for combination/dry/sensitive skin
Retailer shade note: rich deep with warm neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sUlta BeautyCosts $24 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Neutral rather than warm undertoneNatural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish
Retailer shade note: Deep - Neutral with cool undertones
Medium confidence· Digital match
Youthforia DATE NIGHT Skin Tint Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$48View at Ulta BeautySephora$6.01 less (25%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Does not claim not settling into linesNot marketed for combination/dry/normal/oily skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin
Retailer shade note: deep, neutral golden undertones
Medium confidence· Digital match
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$17.99View at SephoraSephoraCosts $15 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Slightly lighterNot marketed for combination/dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 33% ingredient overlap
Differences: Slightly lighter · Not marketed for combination/dry/sensitive skin
Retailer shade note: rich deep with neutral golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $18 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: No long-wear claimDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$6.01 less (25%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for combination/dry/normal/oily skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin
Retailer shade note: deep, neutral undertones
Medium confidence· Digital match
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$17.99 · low stockView at SephoraUlta BeautyCosts $24 moreMatches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Neutral rather than warm undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish
Retailer shade note: Deep - Neutral with cool undertones
Medium confidence· Digital match
Youthforia DATE NIGHT Skin Tint Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$48View at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneDoes not claim not settling into linesContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim a lightweight feelNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Slightly cooler undertone · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: for very deep skin with cool undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta BeautyCosts $21 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for extra deep neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautySephoraCosts $15 moreMatches: Same matte finishSame full coverageClaims transfer resistance
Differences: Slightly lighterNeutral rather than warm undertoneNot marketed for combination/dry/sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 33% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Not marketed for combination/dry/sensitive skin
Retailer shade note: rich deep with neutral red undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$8.01 less (33%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 33% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonUlta BeautyCosts $18 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim not settling into lines
Retailer shade note: neutral undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephora$6.01 less (25%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly lighterSlightly cooler undertoneDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin
Retailer shade note: very deep, neutral rosy undertones
Medium confidence· Digital match
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$17.99View at SephoraSephoraCosts $16 moreMatches: Very close colourSame full coverageClaims a skin-like finish
Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $31 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly lighterNeutral rather than warm undertoneDoes not claim not settling into lines
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for dry/sensitive skin
Retailer shade note: D7.5 - Very rich deep with neutral undertones and a red tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyShowing 12 of 17 matches
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 130 Mali (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
60W mahogany warm
$32
27W
$30
Deep 6N
$31
445 Espresso
$15.99
17.75 Deep
$36
NW58
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Deepest 35 NG, against Juvia's Place I Am Magic Velvety Matte Foundation in 130 Mali. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Deepest 35 NG.
3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 485, against Juvia's Place I Am Magic Velvety Matte Foundation in 130 Mali. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 485.
15 shared ingredients; weighted similarity 32%. Ingredients only affect results through the filters.
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Deepest 35 NG
SephoraYour shade $24 at Ulta Beauty
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 485
SephoraYour shade $24 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
