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I Am Magic Velvety Matte Foundation 120 Chad dupes and alternatives Juvia's Place

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free13No drying alcohol13Vegan6Cruelty-free7Oil-free1With SPF3Mineral1

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Only showing matches with full coverage.

Closest shade matchClosest overall alternative: Youthforia DATE NIGHT Skin Tint Serum Foundation 570

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
120 ChadChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Youthforia
570
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
92out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
76
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48Ulta BeautyUlta Beauty
Costs $24 more

Your shade $24 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · ONE/SIZE

    Turn Up the Base Full Beat Waterproof Liquid Foundation

    Deepest 65 N
    Shade match 95
    $17.99$44SephoraSephora$6.01 less (25%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into linesNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    20

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: very deep, neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC65
    Shade match 85
    $39SephoraSephoraCosts $15 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Not marketed for combination/dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Not marketed for combination/dry/sensitive skin

    Retailer shade note: very rich with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPN6 Espresso
    Shade match 85
    $40Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Does not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Does not claim a lightweight feel

    Retailer shade note: rich brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPN4 Coffee
    Shade match 83
    $40Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Does not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Does not claim a lightweight feel

    Retailer shade note: rich brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPP4 Coffee
    Shade match 80
    $40Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    86
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel

    Retailer shade note: deep brown with pink undertones

    Medium confidence· Digital match

    View match
  6. #7 · KimChi Chic Beauty

    A Really Good Foundation

    139D
    Shade match 73
    $29Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural matte rather than matte finishNot marketed for sensitive skin

    Score details
    Shade match
    73
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    80

    Close colour · Natural matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly cooler undertone · Natural matte rather than matte finish · Not marketed for sensitive skin

    Retailer shade note: Deep with Cool Undertones

    Medium confidence· Digital match

    View match
  7. #8 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    495
    Shade match 73
    $40SephoraSephoraCosts $16 more

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneDoes not claim a lightweight feelNot marketed for dry/sensitive skin

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: for very deep skin with cool undertones

    Medium confidence· Digital match

    View match
  8. #9 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW57
    Shade match 79
    $39SephoraSephoraCosts $15 more

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly cooler undertoneNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination/dry/sensitive skin

    Retailer shade note: rich deep with red undertones

    Medium confidence· Digital match

    View match
  9. #10 · ONE/SIZE

    Turn Up the Base Full Beat Waterproof Liquid Foundation

    Deepest 25 R
    Shade match 82
    $17.99$44SephoraSephora$6.01 less (25%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneDoes not claim not settling into linesNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    20

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: deep, rosy undertones

    Medium confidence· Digital match

    View match
  10. #11 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 65 Neutral
    Shade match 82
    $45Ulta BeautyUlta BeautyCosts $21 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for extra deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  11. #12 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    8.5N
    Shade match 81
    $49SephoraSephoraCosts $25 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Not marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  12. #13 · NARS

    Natural Matte Longwear Foundation

    AMBATO
    Shade match 83
    $55SephoraSephoraCosts $31 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Does not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: D8 - Very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  13. #14 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F19NW
    Shade match 80
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Same matte finishSame full coverage

    Differences: Olive rather than neutral undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than neutral undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: dark or deep skin tones with an olive undertone

    Medium confidence· Digital match

    View match
  14. #15 · Tarte

    Face Tape Full Coverage Foundation

    61N espresso neutral
    Shade match 77
    $42SephoraSephoraCosts $18 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    75
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 120 Chad (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Very close colour
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora
  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    29N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 29N

    • Close colour
    • Rich deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Close colour
    • Rich deep · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Close colour
    • Rich deep · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Youthforia DATE NIGHT Skin Tint Serum Foundation in 570, against Juvia's Place I Am Magic Velvety Matte Foundation in 120 Chad. Every attribute compared, with its share of the score.

ComparedYour shade120 ChadClosest match570Score
Shade match55% of overall97
Colour95#441c10#491f11Looks identicalColour difference 1.5 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 92/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youthforia DATE NIGHT Skin Tint Serum Foundation in 570.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy 570

Best price
$48Ulta BeautyUlta Beauty
Costs $24 more

Your shade $24 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.