I Am Magic Velvety Matte Foundation 210 Togo dupes and alternatives Juvia's Place
4.3 (6,617)·Very deep · Olive · cool olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Both claim long-wearing
Differences: Slightly lighter· Cool rather than olive undertone· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
82
Wear & performance
86
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Cool rather than olive undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim long-wearing
Differences: Cool rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
92
Finish & visual result
61
Wear & performance
82
Skin suitability
80
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Cool rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: deep with cool red undertones
Matches: Very close colour· Same full coverage· Claims a blurring effect
Differences: Neutral rather than olive undertone· Natural matte rather than matte finish· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
79
Wear & performance
54
Skin suitability
100
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than olive undertone · Natural matte rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: dark neutral with rosy undertones
Matches: Near-identical swatch colour· Same full coverage· Claims transfer resistance
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
76
Wear & performance
61
Skin suitability
60
Looks identical · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: D6 - very deep with neutral undertones
Matches: Very close colour· Same full coverage· Claims a blurring effect
Differences: Neutral rather than olive undertone· Natural matte rather than matte finish· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
79
Wear & performance
54
Skin suitability
100
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than olive undertone · Natural matte rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: deep warm with slightly neutral undertones
Matches: Very close colour· Both claim long-wearing· Claims transfer resistance
Differences: Cool rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
67
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Cool rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Matches: Very close colour· Same full coverage· Both claim long-wearing
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
76
Wear & performance
68
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Same matte finish· Same full coverage· Claims colour stability
Differences: Slightly warmer undertone· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
78
Finish & visual result
100
Wear & performance
51
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
$20Ulta Beauty(product price)$4 less (17%)4.5 (18)
Matches: Very close colour· Same full coverage· Claims a blurring effect
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
70
Wear & performance
82
Skin suitability
40
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for dry/oily/sensitive skin
Retailer shade note: balanced deep brown with a soft golden shift
$16Ulta Beauty(product price)$8 less (33%)4.5 (15,723)
Matches: Very close colour· Same matte finish
Differences: Slightly deeper· Neutral rather than olive undertone· Buildable rather than full coverage
Score details
Shade match
82
Finish & visual result
91
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly deeper · Neutral rather than olive undertone · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: deep truffle with neutral undertone
$16Ulta Beauty(product price)$8 less (33%)4.3 (699)
Matches: Very close colour· Claims a blurring effect
Differences: Cool rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
91
Finish & visual result
62
Wear & performance
40
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Cool rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Radiant rather than matte finish· Light rather than full coverage
Score details
Shade match
91
Finish & visual result
25
Wear & performance
72
Skin suitability
100
Looks identical · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Light rather than full coverage · No long-wear claim · Contains listed fragrance
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 210 Togo (Very deep · Olive · cool olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Revolution Beauty Superfix Blur Longwear Foundation in F15NC, against Juvia's Place I Am Magic Velvety Matte Foundation in 210 Togo. Every attribute compared, with its share of the score.
ComparedYour shade210 TogoClosest matchF15NCHow they compareScore
Shade match55% of overall93
Colour60%97#783b1f#773d20Looks identicalColour difference 0.9 (0 is identical)
Overall match 89/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $29 more
Sephora
