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I Am Magic Velvety Matte Foundation 210 Togo dupes and alternatives Juvia's Place

Very deep · Olive · cool olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free10No drying alcohol12Vegan4Cruelty-free, applied. RemoveOil-free5With SPF0Mineral1

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Only showing matches cruelty-free.

  • 20 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Revolution Beauty Superfix Blur Longwear Foundation F15NC

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
210 TogoChange shade
Depth and undertone: Very deep · Olive · cool olive
Finish and coverage: Matte · Full coverage
The match
Revolution Beauty
F15NC
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Buildable coverage
Overall match
89out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
81
Wear (Wear & performance)
82
Skin (Skin suitability)
100
Shade match
93out of 100
Colour
97
Depth
99
Undertone
80
Medium confidence· Digital matchWhy it matches
Match price
$14Ulta BeautyUlta Beauty
$10 less (42%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    470
    Shade match 84
    $40SephoraSephoraCosts $16 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than olive undertoneDoes not claim a lightweight feelNot marketed for dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Neutral rather than olive undertone · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: for deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F15NC
    Shade match 91
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Cool rather than olive undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Cool rather than olive undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: dark or deep skin tones with red undertones

    Medium confidence· Digital match

    View match
  3. #4 · Tarte

    Face Tape Full Coverage Foundation

    60N Mahogany
    Shade match 86
    $42SephoraSephoraCosts $18 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Cool rather than olive undertoneNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Cool rather than olive undertone · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  4. #5 · Too Faced

    Born This Way Soft Matte Foundation

    Spiced Rum
    Shade match 89
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Cool rather than olive undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Cool rather than olive undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: very deep with rosy undertones

    Medium confidence· Digital match

    View match
  5. #6 · Too Faced

    Born This Way Soft Matte Foundation

    Cocoa
    Shade match 86
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than olive undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · Ulta Beauty Collection

    Complexion Crush Foundation

    Dark Cool
    Shade match 91
    $16Ulta BeautyUlta Beauty(product price)$8 less (33%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Cool rather than olive undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Cool rather than olive undertone · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  7. #8 · Too Faced

    Born This Way Soft Matte Foundation

    Chestnut
    Shade match 85
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than olive undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: deep with neutral to golden undertones

    Medium confidence· Digital match

    View match
  8. #9 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    45 Deep Cool
    Shade match 86
    $38SephoraSephoraCosts $14 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Cool rather than olive undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Cool rather than olive undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: cool red

    Medium confidence· Digital match

    View match
  9. #10 · Ulta Beauty Collection

    Complexion Crush Foundation

    Deep Neutral
    Shade match 85
    $16Ulta BeautyUlta Beauty(product price)$8 less (33%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than olive undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. #11 · Too Faced

    Born This Way Soft Matte Foundation

    Maple
    Shade match 79
    $48SephoraSephoraCosts $24 more

    Matches: Same matte finishClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than olive undertoneMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    78
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  11. #12 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Deep Cool
    Shade match 91
    $16Ulta BeautyUlta Beauty(product price)$8 less (33%)

    Matches: Very close colourClaims a blurring effect

    Differences: Cool rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 210 Togo (Very deep · Olive · cool olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Very close colour
    • Very deep · Cool · rosy undertone

    $36

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Very close colour
    • Very deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Close colour
    • Very deep · Cool undertone

    $35

    SephoraView at Sephora
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Very close colour
    • Very deep · Neutral undertone

    $32

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Close colour
    • Very deep · Cool · rosy undertone

    $39

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark/Deep 5.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark/Deep 5.5C

    • Close colour
    • Deep · Cool · pink undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Revolution Beauty Superfix Blur Longwear Foundation in F15NC, against Juvia's Place I Am Magic Velvety Matte Foundation in 210 Togo. Every attribute compared, with its share of the score.

ComparedYour shade210 TogoClosest matchF15NCScore
Shade match55% of overall93
Colour97#783b1f#773d20Looks identicalColour difference 0.9 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.4
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone80Olive · cool oliveCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superfix Blur Longwear Foundation in F15NC.

Same or better

  • $10 less
  • Near-identical swatch colour
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Cool rather than olive undertone
  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy F15NC

Match price
$14Ulta BeautyUlta Beauty
$10 less (42%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.