I Am Magic Velvety Matte Foundation 510 Aruba dupes and alternatives Juvia's Place
4.3 (6,617)·Medium light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Both claim long-wearing
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
67
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: medium-dark with yellow undertones
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Not marketed for combination/sensitive skin
Score details
Shade match
95
Finish & visual result
62
Wear & performance
75
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
$11.99Ulta Beauty(product price)$2.41 less (17%)4.4 (182,841)
Matches: Same warm undertone· Same matte finish· Both claim a lightweight feel
Differences: Medium rather than full coverage· Does not claim not settling into lines· Not marketed for combination/dry/sensitive skin
Score details
Shade match
90
Finish & visual result
82
Wear & performance
68
Skin suitability
40
Close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
98
Finish & visual result
55
Wear & performance
54
Skin suitability
40
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/oily/sensitive skin
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 510 Aruba (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
L.A. Girl Pro.Matte Foundation in Soft Honey, against Juvia's Place I Am Magic Velvety Matte Foundation in 510 Aruba. Every attribute compared, with its share of the score.
ComparedYour shade510 ArubaClosest matchSoft HoneyHow they compareScore
Shade match55% of overall98
Colour60%97#dc9d5a#db9f60Looks identicalColour difference 1.0 (0 is identical)
Overall match 92/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $25.60 more
