I Am Magic Velvety Matte Foundation 630 Capri dupes and alternatives Juvia's Place
4.3 (6,617)·Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$12.01 less (50%)4.4 (182,841)
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Medium rather than full coverage· Does not claim not settling into lines· Not marketed for combination/dry/sensitive skin
Score details
Shade match
94
Finish & visual result
82
Wear & performance
68
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Not marketed for combination/sensitive skin
Score details
Shade match
96
Finish & visual result
62
Wear & performance
75
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
52
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: Light medium with neutral yellow undertones
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
55
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 630 Capri (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Neutral Warm Sand (NW-032), against Juvia's Place I Am Magic Velvety Matte Foundation in 630 Capri. Every attribute compared, with its share of the score.
ComparedYour shade630 CapriClosest shade matchNeutral Warm Sand (NW-032)How they compareScore
Shade match55% of overall98
Colour60%97#e9c299#e8c398Looks identicalColour difference 1.1 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.2
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Overall match 90/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
TIRTIR Mask Fit Red Cushion in 23N SAND, against Juvia's Place I Am Magic Velvety Matte Foundation in 630 Capri. Every attribute compared, with its share of the score.
ComparedYour shade630 CapriClosest overall alternative23N SANDHow they compareScore
Shade match55% of overall92
Colour60%94#e9c299#e1be98Very close colourColour difference 1.7 (0 is identical)
Depth15%96LightLightSameDepth difference: 2.5
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Overall match 92/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $16 more
