I Am Magic Velvety Matte Foundation 450 Casablanca dupes and alternatives Juvia's Place
4.3 (6,617)·Medium light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$12.01 less (50%)4.4 (182,841)
Matches: Near-identical swatch colour· Same warm undertone· Same matte finish
Differences: Medium rather than full coverage· Does not claim not settling into lines· Not marketed for combination/dry/sensitive skin
Score details
Shade match
98
Finish & visual result
82
Wear & performance
68
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$12.01 less (50%)4.4 (182,841)
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same matte finish
Differences: Medium rather than full coverage· Does not claim not settling into lines· Not marketed for combination/dry/sensitive skin
Score details
Shade match
93
Finish & visual result
82
Wear & performance
68
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: Tan skin with a golden undertone
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim long-wearing
Differences: Olive rather than warm undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
88
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: Medium-Tan skin with neutral-olive undertones
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim long-wearing
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
88
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: Tan skin with a golden-neutral undertone
Matches: Near-identical swatch colour· Both claim long-wearing· Claims transfer resistance
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
67
Wear & performance
72
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Matches: Very close colour· Same full coverage· Claims transfer resistance
Differences: Olive rather than warm undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
76
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: MD2 - medium-deep with warm undertones, and an olive tone
Matches: Very close colour· Same warm undertone· Both claim not settling into lines
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
94
Finish & visual result
58
Wear & performance
72
Skin suitability
20
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same warm undertone· Both claim long-wearing
Differences: Radiant rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
34
Wear & performance
68
Skin suitability
100
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Radiant rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
43
Wear & performance
68
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains listed fragrance
Retailer shade note: for medium to tan skin with peach undertones
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Both claim long-wearing
Differences: Radiant rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
34
Wear & performance
68
Skin suitability
100
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 450 Casablanca (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium Deep 40 Warm, against Juvia's Place I Am Magic Velvety Matte Foundation in 450 Casablanca. Every attribute compared, with its share of the score.
ComparedYour shade450 CasablancaClosest shade matchMedium Deep 40 WarmHow they compareScore
Shade match55% of overall99
Colour60%98#d99c66#da9b65Looks identicalColour difference 0.5 (0 is identical)
Overall match 90/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Medium 35 Warm, against Juvia's Place I Am Magic Velvety Matte Foundation in 450 Casablanca. Every attribute compared, with its share of the score.
ComparedYour shade450 CasablancaClosest overall alternativeMedium 35 WarmHow they compareScore
Shade match55% of overall98
Colour60%97#d99c66#d69d6bLooks identicalColour difference 1.1 (0 is identical)
Overall match 95/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.