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I Am Magic Velvety Matte Foundation 450 Casablanca dupes and alternatives Juvia's Place

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol6Vegan3Cruelty-free1Oil-free0With SPF1Mineral2

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Only showing matches without dimethicone.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Kylie Cosmetics Natural Blur Powder Foundation 8W

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
450 CasablancaChange shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Kylie Cosmetics
8W
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Matte · Medium coverage
Overall match
90out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
81
Wear (Wear & performance)
78
Skin (Skin suitability)
80
Shade match
98out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$38Ulta BeautyUlta Beauty
Costs $14 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Estée Lauder

    Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15

    4W1 Honey Bronze
    Shade match 94
    $55Ulta BeautyUlta BeautyCosts $31 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  2. #3 · NARS

    Natural Matte Longwear Foundation

    TAHOE
    Shade match 89
    $55SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: MD2 - Medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Kylie Cosmetics

    Natural Blur Powder Foundation

    8C
    Shade match 79
    $38Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    81
    Wear & performance
    78
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: tan with cool, subtle rosy undertones

    Medium confidence· Digital match

    View match
  4. #5 · Sephora Collection

    Best Skin Ever Liquid Foundation

    26N
    Shade match 88
    $24SephoraSephoraSame price

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Tan Warm
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Olive rather than warm undertoneRadiant rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    53
    Wear & performance
    67
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Olive rather than warm undertone · Radiant rather than matte finish · Does not claim not settling into lines

    Retailer shade note: medium tan with golden to olive undertone for medium to light tan skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 450 Casablanca (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y36

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y36

    • Very close colour
    • Medium light · Warm · golden undertone

    $35

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC40

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC40

    • Very close colour
    • Medium light · Warm · golden undertone

    $30

    SephoraView at Sephora
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9.5 Tan

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Very close colour
    • Medium · Warm · golden undertone

    $24

    SephoraView at Sephora
  6. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Neutral

    • Very close colour
    • Medium light · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kylie Cosmetics Natural Blur Powder Foundation in 8W, against Juvia's Place I Am Magic Velvety Matte Foundation in 450 Casablanca. Every attribute compared, with its share of the score.

ComparedYour shade450 CasablancaClosest match8WScore
Shade match55% of overall98
Colour96#d99c66#dc9f66Looks identicalColour difference 1.1 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.5
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared78
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveDry, normal, combination, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 90/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Natural Blur Powder Foundation in 8W.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Not marketed for sensitive skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy 8W

Match price
$38Ulta BeautyUlta Beauty
Costs $14 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.