I Am Magic Velvety Matte Foundation 440 Savanna dupes and alternatives Juvia's Place
4.3 (6,617)·Tan · Olive · cool olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same olive undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: M5.25 - medium-deep to deep with neutral undertones, and an olive tone
Matches: Near-identical swatch colour· Claims a skin-like finish· Claims a blurring effect
Differences: Neutral rather than olive undertone· Radiant rather than matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
42
Wear & performance
100
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for normal/sensitive skin
Retailer shade note: caramel - brown skin with neutral undertones
$14Ulta Beauty(product price)$10 less (42%)4.1 (33)
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim a lightweight feel
Differences: Cool rather than olive undertone· Radiant rather than matte finish· Light rather than full coverage
Score details
Shade match
94
Finish & visual result
29
Wear & performance
54
Skin suitability
100
Looks identical · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than olive undertone · Radiant rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim not settling into lines
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 440 Savanna (Tan · Olive · cool olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Natural Matte Longwear Foundation in MACAO, against Juvia's Place I Am Magic Velvety Matte Foundation in 440 Savanna. Every attribute compared, with its share of the score.
ComparedYour shade440 SavannaClosest shade matchMACAOHow they compareScore
Shade match55% of overall96
Colour60%97#bd7a45#bc7840Looks identicalColour difference 0.9 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.9
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Overall match 87/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 460 Suede (C), against Juvia's Place I Am Magic Velvety Matte Foundation in 440 Savanna. Every attribute compared, with its share of the score.
ComparedYour shade440 SavannaClosest overall alternative460 Suede (C)How they compareScore
Shade match55% of overall88
Colour60%93#bd7a45#bc7c4eVery close colourColour difference 1.8 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.7
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Overall match 89/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $31 more
