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I Am Magic Velvety Matte Foundation 310 Burkina dupes and alternatives Juvia's Place

Deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol5Vegan3Cruelty-free3Oil-free0With SPF2Mineral4

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Only showing matches without dimethicone.

  • 4 matches have no ingredient list listed and are not shown.

Closest shade match: Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 10

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
310 BurkinaChange shade
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Basma
10
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Full coverage
Shade match
90out of 100
Colour
90
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $25.60 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 540 Suede (W)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
310 BurkinaChange shade
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Lancôme
540 Suede (W)
Depth and undertone: Deep
Finish and coverage: Matte · Medium coverage
Overall match
89out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
81
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$53Ulta BeautyUlta Beauty
Costs $38.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    520 Suede (W)
    Shade match 82
    $53Ulta BeautyUlta Beauty(product price)Costs $38.60 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly lighterMedium rather than full coverageContains listed fragrance

    Score details
    Shade match
    82
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #4 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Medium Dark 23
    Shade match 87
    $39.50Ulta BeautyUlta Beauty(product price)Costs $25.10 more

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Buildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim

    Retailer shade note: for very deep neutral skin with a subtle red hue

    Medium confidence· Digital match

    View match
  3. #5 · bareMinerals

    ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Medium Dark 23
    Shade match 88
    $39.50Ulta BeautyUlta Beauty(product price)Costs $25.10 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for dry/normal/sensitive skin

    Retailer shade note: dark skin w/ cool to neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 310 Burkina (Deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    14 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 14 Deep

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. Tarte Shape Tape Full Coverage Matte Concealer

    57S rich sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57S rich sand

    • Very close colour
    • Deep · Warm · golden undertone

    $32

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC50

    • Very close colour
    • Deep · Warm · golden undertone

    $30

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    22NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 22NW

    • Close colour
    • Deep · Neutral · neutral golden undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Close colour
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Close colour
    • Deep tan · Neutral undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 10, against Juvia's Place I Am Magic Velvety Matte Foundation in 310 Burkina. Every attribute compared, with its share of the score.

ComparedYour shade310 BurkinaClosest shade match10Score
Shade match55% of overall90
Colour90#9e532b#9f4e2bVery close colourColour difference 2.3 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.4
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 80/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 10.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Why the closest overall alternative works

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 540 Suede (W), against Juvia's Place I Am Magic Velvety Matte Foundation in 310 Burkina. Every attribute compared, with its share of the score.

ComparedYour shade310 BurkinaClosest overall alternative540 Suede (W)Score
Shade match55% of overall89
Colour94#9e532b#9f4e26Very close colourColour difference 1.6 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.5
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone70Neutral · neutral goldenUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 540 Suede (W).

Same or better

  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 10

Best price
$40SephoraSephora
Costs $25.60 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 540 Suede (W)

Match price
$53Ulta BeautyUlta Beauty
Costs $38.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.