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I Am Magic Velvety Matte Foundation 210 Togo dupes and alternatives Juvia's Place

Very deep · Olive · cool olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

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Fragrance-free3No drying alcohol5Vegan0Cruelty-free0Oil-free1With SPF, applied. RemoveMineral1

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5 of 32

Only showing matches with SPF.

  • 27 matches have no SPF listed and are not shown.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW48

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
210 TogoChange shade
Depth and undertone: Very deep · Olive · cool olive
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
NW48
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
70
Skin (Skin suitability)
40
Shade match
87out of 100
Colour
88
Depth
91
Undertone
80
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW46
    Shade match 83
    $39SephoraSephoraCosts $15 more

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly lighterCool rather than olive undertoneNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Slightly lighter · Cool rather than olive undertone · Not marketed for combination/dry/sensitive skin

    Retailer shade note: very deep with true red undertones

    Medium confidence· Digital match

    View match
  2. #3 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Walnut (C-096)
    Shade match 85
    $58SephoraSephoraCosts $34 more

    Matches: Very close colourSame matte finishBoth claim long-wearing

    Differences: Slightly lighterCool rather than olive undertoneMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Cool rather than olive undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Deep, cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Deep
    Shade match 82
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than olive undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: neutral to warm undertones

    Medium confidence· Digital match

    View match
  4. #5 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    WN 125 Mahogany
    Shade match 78
    $49Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Same matte finishSame full coverageClaims colour stability

    Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 210 Togo (Very deep · Olive · cool olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Very close colour
    • Very deep · Cool · rosy undertone

    $36

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Very close colour
    • Very deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Close colour
    • Very deep · Cool undertone

    $35

    SephoraView at Sephora
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Very close colour
    • Very deep · Neutral undertone

    $32

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Close colour
    • Very deep · Cool · rosy undertone

    $39

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark/Deep 5.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark/Deep 5.5C

    • Close colour
    • Deep · Cool · pink undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW48, against Juvia's Place I Am Magic Velvety Matte Foundation in 210 Togo. Every attribute compared, with its share of the score.

ComparedYour shade210 TogoClosest matchNW48Score
Shade match55% of overall87
Colour88#783b1f#804228Very close colourColour difference 2.5 (0 is identical)
Depth91Very deepVery deepSameDepth difference: 4.2
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone80Olive · cool oliveCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, oilyBoth marketed for normal/​oily skin
Overall match 85/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW48.

Same or better

  • Very close colour
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Runs slightly lighter
  • Cool rather than olive undertone
  • Not marketed for combination/dry/sensitive skin

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 33%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth water-based; silicone high vs high
View full match

Where to buy NW48

Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.