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I Am Magic Velvety Matte Foundation 200 Kenya dupes and alternatives Juvia's Place

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol8Vegan1Cruelty-free2Oil-free0With SPF, applied. RemoveMineral1

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9 of 31

Only showing matches with SPF.

  • 22 matches have no SPF listed and are not shown.

Closest shade match: Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 Shade 8

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
200 KenyaChange shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Naked Sundays
Shade 8
Depth and undertone: Deep · Warm
Finish and coverage: Light-medium coverage
Shade match
93out of 100
Colour
88
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$38Ulta BeautyUlta Beauty
Costs $14 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW50

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
200 KenyaChange shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
NW50
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
70
Skin (Skin suitability)
40
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Walnut (W-098)
    Shade match 83
    $58Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Similar undertone (neutral vs warm)Same matte finishBoth claim long-wearing

    Differences: Slightly lighterMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep, warm neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Rich
    Shade match 86
    $39SephoraSephoraCosts $15 more

    Matches: Similar undertone (neutral vs warm)Same full coverageBoth claim long-wearing

    Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: tan to deep complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C55
    Shade match 80
    $39SephoraSephoraCosts $15 more

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Olive rather than warm undertoneNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Olive rather than warm undertone · Not marketed for combination/dry/sensitive skin

    Retailer shade note: deep with rich golden olive undertones

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW46
    Shade match 76
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination/dry/sensitive skin

    Retailer shade note: very deep with true red undertones

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    530 Deep Amber
    Shade match 84
    $18.99Ulta BeautyUlta Beauty(product price)$5.01 less (21%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    54H Deep Honey
    Shade match 90
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Same warm undertoneBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Radiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  7. #9 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Almond (C-084)
    Shade match 75
    $58Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Same matte finishBoth claim long-wearingClaims transfer resistance

    Differences: Slightly lighterSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    82
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: dark, cool neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 200 Kenya (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    59H rich honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 59H rich honey

    • Close colour
    • Deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Cacao

    NARS Soft Matte Complete Concealer, shade Cacao

    • Close colour
    • Deep · Warm undertone

    $36

    SephoraView at Sephora
  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Close colour
    • Very deep · Warm undertone

    $34

    SephoraView at Sephora
  4. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Close colour
    • Deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 8, against Juvia's Place I Am Magic Velvety Matte Foundation in 200 Kenya. Every attribute compared, with its share of the score.

ComparedYour shade200 KenyaClosest shade matchShade 8Score
Shade match55% of overall93
Colour88#8c421f#894419Very close colourColour difference 2.6 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.2
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared52
Finishnot comparableMatteNot listedNot comparedFinish not listed for one product
Coverage60FullLight-mediumSome differenceLight-medium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 77/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 8.

Same or better

  • Very close colour
  • Same warm undertone
  • Claims a skin-like finish
  • Both claim a lightweight feel
  • Adds SPF 50

Different

  • Light-medium rather than full coverage
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW50, against Juvia's Place I Am Magic Velvety Matte Foundation in 200 Kenya. Every attribute compared, with its share of the score.

ComparedYour shade200 KenyaClosest overall alternativeNW50Score
Shade match55% of overall87
Colour84#8c421f#824628Close colourColour difference 3.1 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.8
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, oilyBoth marketed for normal/​oily skin
Overall match 85/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW50.

Same or better

  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Small colour difference on the swatch
  • Not marketed for combination/dry/sensitive skin

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 33%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 Shade 8

Match price
$38Ulta BeautyUlta Beauty
Costs $14 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW50

Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.