I Am Magic Velvety Matte Foundation 320 Zaria dupes and alternatives Juvia's Place
4.3 (6,617)·Deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 320 Zaria (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Too Faced Born This Way Soft Matte Foundation in Butter Pecan, against Juvia's Place I Am Magic Velvety Matte Foundation in 320 Zaria. Every attribute compared, with its share of the score.
ComparedYour shade320 ZariaClosest shade matchButter PecanHow they compareScore
Shade match55% of overall96
Colour60%94#8e4522#924820Very close colourColour difference 1.7 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 1.8
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Overall match 87/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Face Tape Full Coverage Foundation in 59S Rich Sand, against Juvia's Place I Am Magic Velvety Matte Foundation in 320 Zaria. Every attribute compared, with its share of the score.
ComparedYour shade320 ZariaClosest overall alternative59S Rich SandHow they compareScore
Shade match55% of overall93
Colour60%89#8e4522#8c4c29Very close colourColour difference 2.4 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 1.9
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Overall match 88/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$8.01 less (33%)
