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I Am Magic Velvety Matte Foundation 330 Accra dupes and alternatives Juvia's Place

Deep tan · Olive · cool olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free12No drying alcohol12Vegan7Cruelty-free9Oil-free5With SPF5Mineral1

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15 of 30

Only showing matches with a matte finish.

  • 1 match has no finish listed and is not shown.

Closest shade matchClosest overall alternative: NARS Natural Matte Longwear Foundation NEW CALEDONIA

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
330 AccraChange shade
Depth and undertone: Deep tan · Olive · cool olive
Finish and coverage: Matte · Full coverage
The match
NARS
NEW CALEDONIA
Depth and undertone: Deep tan · Olive
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
89
Wear (Wear & performance)
61
Skin (Skin suitability)
60
Shade match
93out of 100
Colour
93
Depth
96
Undertone
90
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $31 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F13.5N
    Shade match 87
    $14Ulta BeautyUlta Beauty(product price)$10 less (42%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than olive undertoneBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than olive undertone · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: dark or deep skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  2. #3 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    CN 116 Spice
    Shade match 88
    $49Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than olive undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than olive undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: deep, cool-neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    410
    Shade match 77
    $40Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim a lightweight feelNot marketed for dry/sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: for tan to deep skin with warm golden undertones

    Medium confidence· Digital match

    View match
  4. #5 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F13.5N
    Shade match 86
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than olive undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than olive undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: dark or deep skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  5. #6 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 51 Neutral
    Shade match 85
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than olive undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Neutral rather than olive undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  6. #7 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    WN 120 Pecan
    Shade match 82
    $49Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  7. #8 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    440
    Shade match 73
    $40SephoraSephoraCosts $16 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim a lightweight feelNot marketed for dry/sensitive skin

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: for deep skin with warm undertones

    Medium confidence· Digital match

    View match
  8. #9 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F14.2NW
    Shade match 81
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: dark or deep skin tones with a neutral warm undertone

    Medium confidence· Digital match

    View match
  9. #10 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    47H Tan-Deep Honey
    Shade match 73
    $42Ulta BeautyUlta BeautyCosts $18 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    73
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: tan to deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  10. #11 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Warm Dark 26
    Shade match 76
    $39.50Ulta BeautyUlta Beauty(product price)Costs $15.50 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    76
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · No long-wear claim

    Retailer shade note: for deep warm skin with a golden hue

    Medium confidence· Digital match

    View match
  11. #12 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 55 Warm
    Shade match 76
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    76
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for very deep warm skin with a golden hue

    Medium confidence· Digital match

    View match
  12. #13 · Poom

    Natural Glow Hydrating Foundation

    #500 - Deep Tan Neutral
    Shade match 87
    $48Ulta BeautyUlta BeautyCosts $24 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than olive undertoneLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    65
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than olive undertone · Light rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: deep tan neutral

    Medium confidence· Digital match

    View match
  13. #14 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    510N
    Shade match 78
    $53SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination/dry skinContains drying alcohol

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Deep with Peachy Undertones

    Medium confidence· Digital match

    View match
  14. #15 · Natasha Denona

    HY-GLAM Powder Foundation

    NP13
    Shade match 85
    $55Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than olive undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    20

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: dark neutral

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 330 Accra (Deep tan · Olive · cool olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R64

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R64

    • Looks identical
    • Deep tan · Cool undertone

    $35

    SephoraView at Sephora
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red

    • Close colour
    • Deep tan · Cool undertone

    $31

    SephoraView at Sephora
  3. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Brandy 10

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Brandy 10

    • Close colour
    • Deep tan · Cool · pink undertone

    $39

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5.5N

    • Close colour
    • Deep tan · Cool undertone

    $38

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Close colour
    • Deep tan · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NARS Natural Matte Longwear Foundation in NEW CALEDONIA, against Juvia's Place I Am Magic Velvety Matte Foundation in 330 Accra. Every attribute compared, with its share of the score.

ComparedYour shade330 AccraClosest matchNEW CALEDONIAScore
Shade match55% of overall93
Colour93#a36335#9d5f31Very close colourColour difference 1.8 (0 is identical)
Depth96Deep tanDeep tanSameDepth difference: 2.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone90Olive · cool oliveOliveClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 85/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in NEW CALEDONIA.

Same or better

  • Very close colour
  • Same olive undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy NEW CALEDONIA

Best price
$55SephoraSephora
Costs $31 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.