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I Am Magic Velvety Matte Foundation 100 Sudan dupes and alternatives Juvia's Place

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol2Vegan3Cruelty-free2Oil-free2With SPF0Mineral1

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Only showing matches with medium coverage, with a matte finish, without talc.

  • 4 matches have no ingredient list listed and are not shown.

Closest shade match: Ulta Beauty Collection Complexion Crush Foundation Very Deep Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
100 SudanChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
Ulta Beauty Collection
Very Deep Cool
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Medium coverage
Shade match
77out of 100
Colour
62
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
Costs $1.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 40

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
100 SudanChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
Urban Decay
40
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Medium coverage
Overall match
76out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
81
Wear (Wear & performance)
72
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $25.60 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    465 Rich Cool
    Shade match 68
    $18.99Ulta BeautyUlta Beauty(product price)Costs $4.59 more

    Matches: Same cool undertoneSame matte finishClaims a skin-like finish

    Differences: Noticeably different swatch colourMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    68
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Amazonian Clay Blurring Powder Foundation

    61N Espresso Neutral
    Shade match 76
    $40SephoraSephoraCosts $25.60 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Noticeably different swatch colourMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    74
    Wear & performance
    68
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    38
    Shade match 68
    $40SephoraSephoraCosts $25.60 more

    Matches: Same matte finishClaims a blurring effectBoth claim long-wearing

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneMedium rather than full coverage

    Score details
    Shade match
    68
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 100 Sudan (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Slight colour difference
    • Rich deep · Cool undertone

    $30

    SephoraView at Sephora
  2. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Slight colour difference
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Nearest in this range
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Complexion Crush Foundation in Very Deep Cool, against Juvia's Place I Am Magic Velvety Matte Foundation in 100 Sudan. Every attribute compared, with its share of the score.

ComparedYour shade100 SudanClosest shade matchVery Deep CoolScore
Shade match55% of overall77
Colour62#2e1109#3f2013Slight colour differenceColour difference 6.0 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 74/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Very Deep Cool.

Same or better

  • Same cool undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Visible colour difference
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Urban Decay Face Bond Self Setting Waterproof Foundation in 40, against Juvia's Place I Am Magic Velvety Matte Foundation in 100 Sudan. Every attribute compared, with its share of the score.

ComparedYour shade100 SudanClosest overall alternative40Score
Shade match55% of overall76
Colour60#2e1109#32201cSlight colour differenceColour difference 6.3 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared72
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 76/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 40.

Same or better

  • Same cool undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Visible colour difference
  • Does not claim not settling into lines
  • Not marketed for dry/sensitive skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Ulta Beauty Collection Complexion Crush Foundation Very Deep Cool

Match price
$16Ulta BeautyUlta Beauty
Costs $1.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Urban Decay Face Bond Self Setting Waterproof Foundation 40

Best price
$40SephoraSephora
Costs $25.60 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.