I Am Magic Velvety Matte Foundation 130 Mali dupes and alternatives Juvia's Place
Rich deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Finish
- Matte1
- Natural0
- Radiant0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance0
- Alcohol denat.1
- Talc0
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 31 matches
Only showing matches with full coverage, in powder form.
- 11 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder Ebony - 390
The equivalent shade and the most similar foundation overall.
130 MaliChange shade
- 100 Sudan
- 110 Senegal
- 120 Chad
- 130 Malicurrent shade
- 140 Angola
- 150 Kano
- 200 Kenya
- 205 Tanzania
- 210 Togo
- 220 Dakar
- 230 Malawi
- 240 Lagos
- 300 Gabon
- 310 Burkina
- 320 Zaria
- 330 Accra
- 340 Kampala
- 350 Somalia
- 400 Ethiopia
- 410 Nairobi
- 420 Havana
- 430 Rio
- 435 Punta Cana
- 440 Savanna
- 450 Casablanca
- 500 Bogota
- 510 Aruba
- 520 Tangier
- 530 Ibiza
- 540 Giza
- 550 Martinique
- 600 Cairo
- 610 Cebu
- 620 Fes
- 630 Capri
- 640 Malta
- 650 Alexandria
- 700 Vienna
- 710 Maricao
- 720 Bali
- 730 Isla
- 740 Marisol
- Overall match
- 87out of 100
- Shade (Shade match)
- 83
- Finish (Finish & visual result)
- 100
- Wear (Wear & performance)
- 75
- Skin (Skin suitability)
- 100
- Shade match
- 83out of 100
- Colour
- 88
- Depth
- 97
- Undertone
- 65
WalgreensYour shade $24 at Ulta Beauty
Where to buy Ebony - 390
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Walgreens$18.99View at Walgreens
CVS$20.29View at CVSLooking for a concealer in your shade?
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 130 Mali (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
60W mahogany warm
Tarte Shape Tape Full Coverage Matte Concealer, shade 60W mahogany warm
- Very close colour
- Rich deep · Warm undertone
$32
27W
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 27W
- Very close colour
- Rich deep · Warm undertone
$30
Deep 6N
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6N
- Very close colour
- Rich deep · Neutral undertone
$31
445 Espresso
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso
- Close colour
- Rich deep
$15.99
17.75 Deep
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep
- Close colour
- Rich deep · Neutral undertone
$36
NW58
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW58
- Close colour
- Rich deep · Neutral · neutral golden undertone
$30
View at Sephora
View at Ulta Beauty
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in Ebony - 390, against Juvia's Place I Am Magic Velvety Matte Foundation in 130 Mali. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in Ebony - 390.
Same or better
- $5.01 less
- Very close colour
- Same matte finish
- Same full coverage
- Claims transfer resistance
- Both claim not settling into lines
- Both claim a lightweight feel
Different
- Neutral rather than warm undertone
- Fragrance is listed in the formula
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Where to buy Ebony - 390
WalgreensYour shade $24 at Ulta Beauty
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.