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I Am Magic Velvety Matte Foundation 240 Lagos dupes and alternatives Juvia's Place

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free11No drying alcohol12Vegan6Cruelty-free8Oil-free2With SPF8Mineral1

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14 of 30

Only showing matches with full coverage, without alcohol denat.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC58

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
240 LagosChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
NC58
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
70
Skin (Skin suitability)
40
Shade match
96out of 100
Colour
93
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    430
    Shade match 89
    $40SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim a lightweight feelNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: for deep skin with warm golden undertones

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC55
    Shade match 92
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Not marketed for combination/dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Not marketed for combination/dry/sensitive skin

    Retailer shade note: deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  3. #4 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    445
    Shade match 86
    $40SephoraSephoraCosts $16 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim a lightweight feelNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: for deep skin with warm olive undertones

    Medium confidence· Digital match

    View match
  4. #5 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC50
    Shade match 87
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/dry/sensitive skin

    Retailer shade note: deep with warm golden undertones

    Medium confidence· Digital match

    View match
  5. #6 · Tarte

    Face Tape Full Coverage Foundation

    59S Rich Sand
    Shade match 89
    $42SephoraSephoraCosts $18 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    75
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  6. #7 · Live Tinted

    HUESTICK Complexion Stick

    06 Medium/Dark
    Shade match 95
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  7. #8 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C55
    Shade match 86
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/dry/sensitive skin

    Retailer shade note: deep with rich golden olive undertones

    Medium confidence· Digital match

    View match
  8. #9 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW43
    Shade match 85
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/dry/sensitive skin

    Retailer shade note: deep with warm peachy undertones

    Medium confidence· Digital match

    View match
  9. #10 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW45
    Shade match 84
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination/dry/sensitive skin

    Retailer shade note: very deep with soft red undertones

    Medium confidence· Digital match

    View match
  10. #11 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F16.7NW
    Shade match 86
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: dark or deep skin tones with a warm red undertone

    Medium confidence· Digital match

    View match
  11. #12 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F16NW
    Shade match 85
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: dark or deep skin tones with a warm red undertone

    Medium confidence· Digital match

    View match
  12. #13 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 56 Cool
    Shade match 84
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for very deep cool skin with a red hue

    Medium confidence· Digital match

    View match
  13. #14 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 61 Cool
    Shade match 82
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for extra deep cool skin with a red hue

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 240 Lagos (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    8 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Very close colour
    • Deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  4. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    15 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 15 Deep

    • Close colour
    • Deep · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Very close colour
    • Deep · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Very close colour
    • Deep · Cool undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC58, against Juvia's Place I Am Magic Velvety Matte Foundation in 240 Lagos. Every attribute compared, with its share of the score.

ComparedYour shade240 LagosClosest matchNC58Score
Shade match55% of overall96
Colour93#8f4e28#8d5030Very close colourColour difference 1.8 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.4
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, oilyBoth marketed for normal/​oily skin
Overall match 90/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC58.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Not marketed for combination/dry/sensitive skin

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 33%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth water-based; silicone high vs high
View full match

Where to buy NC58

Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.