I Am Magic Velvety Matte Foundation 240 Lagos dupes and alternatives Juvia's Place
Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
- Medium2
- Full0
- Buildable2
Formulation
- Liquid0
- Stick0
- Powder1
Skin type
- Dry1
- Normal1
- Combination2
- Oily2
- Sensitive0
Preferences
SortSort byOverall match
2 of 30 matches
Only showing matches with medium coverage, without silicones.
Closest shade match: about-face THE PERFORMER Skin-Focused Foundation D1NEUTRAL
The equivalent shade: scored on colour, depth and undertone only.
240 LagosChange shade
- 100 Sudan
- 110 Senegal
- 120 Chad
- 130 Mali
- 140 Angola
- 150 Kano
- 200 Kenya
- 205 Tanzania
- 210 Togo
- 220 Dakar
- 230 Malawi
- 240 Lagoscurrent shade
- 300 Gabon
- 310 Burkina
- 320 Zaria
- 330 Accra
- 340 Kampala
- 350 Somalia
- 400 Ethiopia
- 410 Nairobi
- 420 Havana
- 430 Rio
- 435 Punta Cana
- 440 Savanna
- 450 Casablanca
- 500 Bogota
- 510 Aruba
- 520 Tangier
- 530 Ibiza
- 540 Giza
- 550 Martinique
- 600 Cairo
- 610 Cebu
- 620 Fes
- 630 Capri
- 640 Malta
- 650 Alexandria
- 700 Vienna
- 710 Maricao
- 720 Bali
- 730 Isla
- 740 Marisol
- Shade match
- 99out of 100
- Colour
- 98
- Depth
- 99
- Undertone
- 100
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
Where to buy D1NEUTRAL
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyClosest overall alternative: bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 Warm Deep 27
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
240 LagosChange shade
- 100 Sudan
- 110 Senegal
- 120 Chad
- 130 Mali
- 140 Angola
- 150 Kano
- 200 Kenya
- 205 Tanzania
- 210 Togo
- 220 Dakar
- 230 Malawi
- 240 Lagoscurrent shade
- 300 Gabon
- 310 Burkina
- 320 Zaria
- 330 Accra
- 340 Kampala
- 350 Somalia
- 400 Ethiopia
- 410 Nairobi
- 420 Havana
- 430 Rio
- 435 Punta Cana
- 440 Savanna
- 450 Casablanca
- 500 Bogota
- 510 Aruba
- 520 Tangier
- 530 Ibiza
- 540 Giza
- 550 Martinique
- 600 Cairo
- 610 Cebu
- 620 Fes
- 630 Capri
- 640 Malta
- 650 Alexandria
- 700 Vienna
- 710 Maricao
- 720 Bali
- 730 Isla
- 740 Marisol
- Overall match
- 89out of 100
- Shade (Shade match)
- 97
- Finish (Finish & visual result)
- 91
- Wear (Wear & performance)
- 72
- Skin (Skin suitability)
- 40
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
Where to buy Warm Deep 27
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 240 Lagos (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
8 Neutral
Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral
- Very close colour
- Deep · Neutral undertone
$42
24N
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N
- Very close colour
- Deep · Neutral undertone
$30
NW50
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50
- Very close colour
- Deep · Neutral · neutral golden undertone
$30
15 Deep
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 15 Deep
- Close colour
- Deep · Neutral undertone
$36
W10.5
L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5
- Very close colour
- Deep · Cool undertone
$16.99
57N rich
Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich
- Very close colour
- Deep · Cool undertone
$32
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
about-face THE PERFORMER Skin-Focused Foundation in D1NEUTRAL, against Juvia's Place I Am Magic Velvety Matte Foundation in 240 Lagos. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To about-face THE PERFORMER Skin-Focused Foundation in D1NEUTRAL.
Same or better
- Near-identical swatch colour
- Same neutral undertone
- Medium rather than full coverage
- Claims a skin-like finish
- Both claim long-wearing
- Both claim a lightweight feel
Different
- Natural finish instead of matte
- Does not claim not settling into lines
- Not marketed for sensitive skin
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Why the closest overall alternative works
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Warm Deep 27, against Juvia's Place I Am Magic Velvety Matte Foundation in 240 Lagos. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Warm Deep 27.
Same or better
- Near-identical swatch colour
- Same neutral undertone
- Same matte finish
- Medium rather than full coverage
- Both claim not settling into lines
- Both claim a lightweight feel
- Adds SPF 15
Different
- No long-wear claim
- Not marketed for dry/normal/sensitive skin
Ingredients (information only, not scored)
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
about-face THE PERFORMER Skin-Focused Foundation D1NEUTRAL
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
Closest overall alternative
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 Warm Deep 27
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.