I Am Magic Velvety Matte Foundation 240 Lagos dupes and alternatives Juvia's Place
Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
- Medium0
- Full1
- Buildable0
Finish
- Matte1
- Natural0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches with full coverage, in stick form, without talc.
- 11 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: Live Tinted HUESTICK Complexion Stick 06 Medium/Dark
The equivalent shade and the most similar foundation overall.
240 LagosChange shade
- 100 Sudan
- 110 Senegal
- 120 Chad
- 130 Mali
- 140 Angola
- 150 Kano
- 200 Kenya
- 205 Tanzania
- 210 Togo
- 220 Dakar
- 230 Malawi
- 240 Lagoscurrent shade
- 300 Gabon
- 310 Burkina
- 320 Zaria
- 330 Accra
- 340 Kampala
- 350 Somalia
- 400 Ethiopia
- 410 Nairobi
- 420 Havana
- 430 Rio
- 435 Punta Cana
- 440 Savanna
- 450 Casablanca
- 500 Bogota
- 510 Aruba
- 520 Tangier
- 530 Ibiza
- 540 Giza
- 550 Martinique
- 600 Cairo
- 610 Cebu
- 620 Fes
- 630 Capri
- 640 Malta
- 650 Alexandria
- 700 Vienna
- 710 Maricao
- 720 Bali
- 730 Isla
- 740 Marisol
- Overall match
- 85out of 100
- Shade (Shade match)
- 95
- Finish (Finish & visual result)
- 79
- Wear (Wear & performance)
- 54
- Skin (Skin suitability)
- 100
- Shade match
- 95out of 100
- Colour
- 92
- Depth
- 95
- Undertone
- 100
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
Where to buy 06 Medium/Dark
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 240 Lagos (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
8 Neutral
Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral
- Very close colour
- Deep · Neutral undertone
$42
24N
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N
- Very close colour
- Deep · Neutral undertone
$30
NW50
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50
- Very close colour
- Deep · Neutral · neutral golden undertone
$30
15 Deep
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 15 Deep
- Close colour
- Deep · Neutral undertone
$36
W10.5
L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5
- Very close colour
- Deep · Cool undertone
$16.99
57N rich
Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich
- Very close colour
- Deep · Cool undertone
$32
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Live Tinted HUESTICK Complexion Stick in 06 Medium/Dark, against Juvia's Place I Am Magic Velvety Matte Foundation in 240 Lagos. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Live Tinted HUESTICK Complexion Stick in 06 Medium/Dark.
Same or better
- Very close colour
- Same neutral undertone
- Same matte finish
- Same full coverage
- Claims a skin-like finish
- Claims a blurring effect
- Both claim a lightweight feel
Different
- No long-wear claim
- Does not claim not settling into lines
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Where to buy 06 Medium/Dark
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.