I Am Magic Velvety Matte Foundation 240 Lagos dupes and alternatives Juvia's Place
Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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- Dimethicone0
- Fragrance1
- Alcohol denat.2
- Talc2
- Silicones0
- Coconut oil2
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2 of 30 matches
Only showing matches with buildable coverage, with a matte finish.
- 1 match has no finish listed and is not shown.
Closest shade match: Dior Forever Skin Wear Blurring Natural Matte Foundation 7.5N Neutral
The equivalent shade: scored on colour, depth and undertone only.
240 LagosChange shade
- 100 Sudan
- 110 Senegal
- 120 Chad
- 130 Mali
- 140 Angola
- 150 Kano
- 200 Kenya
- 205 Tanzania
- 210 Togo
- 220 Dakar
- 230 Malawi
- 240 Lagoscurrent shade
- 300 Gabon
- 310 Burkina
- 320 Zaria
- 330 Accra
- 340 Kampala
- 350 Somalia
- 400 Ethiopia
- 410 Nairobi
- 420 Havana
- 430 Rio
- 435 Punta Cana
- 440 Savanna
- 450 Casablanca
- 500 Bogota
- 510 Aruba
- 520 Tangier
- 530 Ibiza
- 540 Giza
- 550 Martinique
- 600 Cairo
- 610 Cebu
- 620 Fes
- 630 Capri
- 640 Malta
- 650 Alexandria
- 700 Vienna
- 710 Maricao
- 720 Bali
- 730 Isla
- 740 Marisol
- Shade match
- 97out of 100
- Colour
- 95
- Depth
- 98
- Undertone
- 100
SephoraYour shade $24 at Ulta Beauty
Where to buy 7.5N Neutral
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at Sephora
Ulta Beautyfrom $60 · product priceView at Ulta BeautyClosest overall alternative: Laura Mercier Real Flawless Feather Matte Powder Foundation 6N Café Americano
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
240 LagosChange shade
- 100 Sudan
- 110 Senegal
- 120 Chad
- 130 Mali
- 140 Angola
- 150 Kano
- 200 Kenya
- 205 Tanzania
- 210 Togo
- 220 Dakar
- 230 Malawi
- 240 Lagoscurrent shade
- 300 Gabon
- 310 Burkina
- 320 Zaria
- 330 Accra
- 340 Kampala
- 350 Somalia
- 400 Ethiopia
- 410 Nairobi
- 420 Havana
- 430 Rio
- 435 Punta Cana
- 440 Savanna
- 450 Casablanca
- 500 Bogota
- 510 Aruba
- 520 Tangier
- 530 Ibiza
- 540 Giza
- 550 Martinique
- 600 Cairo
- 610 Cebu
- 620 Fes
- 630 Capri
- 640 Malta
- 650 Alexandria
- 700 Vienna
- 710 Maricao
- 720 Bali
- 730 Isla
- 740 Marisol
- Overall match
- 89out of 100
- Shade (Shade match)
- 96
- Finish (Finish & visual result)
- 81
- Wear (Wear & performance)
- 75
- Skin (Skin suitability)
- 100
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
Where to buy 6N Café Americano
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sLooking for a concealer in your shade?
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 240 Lagos (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
8 Neutral
Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral
- Very close colour
- Deep · Neutral undertone
$42
24N
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N
- Very close colour
- Deep · Neutral undertone
$30
NW50
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50
- Very close colour
- Deep · Neutral · neutral golden undertone
$30
15 Deep
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 15 Deep
- Close colour
- Deep · Neutral undertone
$36
W10.5
L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5
- Very close colour
- Deep · Cool undertone
$16.99
57N rich
Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich
- Very close colour
- Deep · Cool undertone
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Dior Forever Skin Wear Blurring Natural Matte Foundation in 7.5N Neutral, against Juvia's Place I Am Magic Velvety Matte Foundation in 240 Lagos. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Dior Forever Skin Wear Blurring Natural Matte Foundation in 7.5N Neutral.
Same or better
- Near-identical swatch colour
- Same neutral undertone
- Same matte finish
- Buildable rather than full coverage
- Claims a blurring effect
Different
- Does not claim not settling into lines
- Does not claim a lightweight feel
- Not marketed for normal/sensitive skin
- Fragrance is listed in the formula
- Contains alcohol
Ingredients (information only, not scored)
9 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Laura Mercier Real Flawless Feather Matte Powder Foundation in 6N Café Americano, against Juvia's Place I Am Magic Velvety Matte Foundation in 240 Lagos. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Laura Mercier Real Flawless Feather Matte Powder Foundation in 6N Café Americano.
Same or better
- Very close colour
- Same neutral undertone
- Same matte finish
- Buildable rather than full coverage
- Claims a blurring effect
- Claims transfer resistance
- Both claim not settling into lines
- Both claim a lightweight feel
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Dior Forever Skin Wear Blurring Natural Matte Foundation 7.5N Neutral
SephoraYour shade $24 at Ulta Beauty
Closest overall alternative
Laura Mercier Real Flawless Feather Matte Powder Foundation 6N Café Americano
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.