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I Am Magic Velvety Matte Foundation 320 Zaria dupes and alternatives Juvia's Place

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan2Cruelty-free, applied. RemoveOil-free3With SPF0Mineral0

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Only showing matches with medium coverage, cruelty-free, without talc or alcohol denat.

  • 23 matches have no cruelty-free claim listed and are not shown.

Closest shade match: Range Beauty True Intentions Skin-Soothing Hydrating Foundation Cabana

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
320 ZariaChange shade
Depth and undertone: Deep · Warm
Finish and coverage: Matte · Full coverage
The match
Range Beauty
Cabana
Depth and undertone: Deep · Warm · golden
Finish and coverage: Radiant · Medium coverage
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$16.50SephoraSephora
$7.50 less (31%)

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Too Faced Born This Way Soft Matte Foundation Butter Pecan

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
320 ZariaChange shade
Depth and undertone: Deep · Warm
Finish and coverage: Matte · Full coverage
The match
Too Faced
Butter Pecan
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
79
Wear (Wear & performance)
78
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $24 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Too Faced

    Born This Way Soft Matte Foundation

    Maple
    Shade match 85
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Too Faced

    Born This Way Undetectable Medium-To-Full Coverage Foundation

    Butter Pecan
    Shade match 97
    $49SephoraSephoraCosts $25 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    54
    Wear & performance
    70
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin

    Retailer shade note: richest tan with golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 320 Zaria (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    59H rich honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 59H rich honey

    • Close colour
    • Deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Close colour
    • Deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Cacao

    NARS Soft Matte Complete Concealer, shade Cacao

    • Close colour
    • Deep · Warm undertone

    $36

    SephoraView at Sephora
  4. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Close colour
    • Very deep · Warm undertone

    $34

    SephoraView at Sephora
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Close colour
    • Deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Range Beauty True Intentions Skin-Soothing Hydrating Foundation in Cabana, against Juvia's Place I Am Magic Velvety Matte Foundation in 320 Zaria. Every attribute compared, with its share of the score.

ComparedYour shade320 ZariaClosest shade matchCabanaScore
Shade match55% of overall97
Colour95#8e4522#8d4324Looks identicalColour difference 1.3 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.8
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared34
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveDry, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 78/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Range Beauty True Intentions Skin-Soothing Hydrating Foundation in Cabana.

Same or better

  • $7.50 less
  • Near-identical swatch colour
  • Same warm undertone
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of matte
  • Medium rather than full coverage
  • Not marketed for combination/normal skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Too Faced Born This Way Soft Matte Foundation in Butter Pecan, against Juvia's Place I Am Magic Velvety Matte Foundation in 320 Zaria. Every attribute compared, with its share of the score.

ComparedYour shade320 ZariaClosest overall alternativeButter PecanScore
Shade match55% of overall96
Colour94#8e4522#924820Very close colourColour difference 1.7 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.8
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared78
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 87/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Soft Matte Foundation in Butter Pecan.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

17 shared ingredients; weighted similarity 34%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Range Beauty True Intentions Skin-Soothing Hydrating Foundation Cabana

Best price
$16.50SephoraSephora
$7.50 less (31%)

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Too Faced Born This Way Soft Matte Foundation Butter Pecan

Best price
$48SephoraSephora
Costs $24 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.