I Am Magic Velvety Matte Foundation 350 Somalia dupes and alternatives Juvia's Place
4.3 (6,617)·Deep tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$8Ulta Beauty(product price)$16 less (67%)4.5 (40,486)
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
80
Finish & visual result
67
Wear & performance
100
Skin suitability
80
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin
Matches: Same warm undertone· Both claim long-wearing· Claims transfer resistance
Differences: Slightly deeper· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
67
Wear & performance
72
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: very tan with yellow undertones
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
55
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Same warm undertone· Same matte finish· Claims a skin-like finish
Differences: Medium rather than full coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
73
Wear & performance
54
Skin suitability
20
Close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/normal/oily/sensitive skin
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 350 Somalia (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Maybelline Fit Me Matte + Poreless Foundation in Warm Coconut 356, against Juvia's Place I Am Magic Velvety Matte Foundation in 350 Somalia. Every attribute compared, with its share of the score.
ComparedYour shade350 SomaliaClosest matchWarm Coconut 356How they compareScore
Shade match55% of overall92
Colour60%87#b56737#b56f43Very close colourColour difference 2.7 (0 is identical)
Depth15%95Deep tanTanCloseDepth difference: 2.8
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Overall match 83/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$8 less (33%)
Sephora
