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I Am Magic Velvety Matte Foundation 420 Havana dupes and alternatives Juvia's Place

Medium · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol8Vegan1Cruelty-free0Oil-free0With SPF5Mineral1

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Only showing matches with full coverage, without talc or alcohol denat.

Closest shade match: L'Oréal Paris Infallible Pro-Matte Foundation Golden Sun

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
420 HavanaChange shade
Depth and undertone: Medium · Warm · peach
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
Golden Sun
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Matte · Full coverage
Shade match
96out of 100
Colour
94
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$9.25WalmartWalmart
$14.75 less (61%)

Your shade $24 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC42

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
420 HavanaChange shade
Depth and undertone: Medium · Warm · peach
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
NC42
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
70
Skin (Skin suitability)
40
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    30.5Y Tan
    Shade match 95
    $24SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Does not claim not settling into linesNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    20

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: tan, yellow undertone

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC45
    Shade match 84
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination/dry/sensitive skin

    Retailer shade note: medium deep with golden neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Tan
    Shade match 90
    $39SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: warm to neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Rich
    Shade match 95
    $39SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin

    Medium confidence· Digital match

    View match
  5. #7 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 80
    $14.59TargetTarget$9.41 less (39%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Does not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  6. #8 · NARS

    Natural Matte Longwear Foundation

    Lagos
    Shade match 82
    $55Ulta BeautyUlta BeautyCosts $31 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: MD3.5 - medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 420 Havana (Medium · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC44

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC44

    • Looks identical
    • Medium · Warm · golden undertone

    $30

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Maple 8.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Maple 8.5

    • Very close colour
    • Medium · Warm · peach undertone

    $39

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    18W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 18W

    • Very close colour
    • Medium tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.5 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.5 W

    • Very close colour
    • Medium · Warm · peach undertone

    $32

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brittle 6.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brittle 6.5 Golden

    • Close colour
    • Medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    400

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 400

    • Close colour
    • Medium · Warm undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible Pro-Matte Foundation in Golden Sun, against Juvia's Place I Am Magic Velvety Matte Foundation in 420 Havana. Every attribute compared, with its share of the score.

ComparedYour shade420 HavanaClosest shade matchGolden SunScore
Shade match55% of overall96
Colour94#d6874f#d98545Very close colourColour difference 1.7 (0 is identical)
Depth100MediumMedium tanCloseDepth difference: 0.2
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, oilyBoth marketed for normal/​oily skin
Overall match 86/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Pro-Matte Foundation in Golden Sun.

Same or better

  • $14.75 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for combination/dry/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC42, against Juvia's Place I Am Magic Velvety Matte Foundation in 420 Havana. Every attribute compared, with its share of the score.

ComparedYour shade420 HavanaClosest overall alternativeNC42Score
Shade match55% of overall93
Colour89#d6874f#da8e5cVery close colourColour difference 2.4 (0 is identical)
Depth94MediumMediumSameDepth difference: 3.3
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · peachWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, oilyBoth marketed for normal/​oily skin
Overall match 89/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC42.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Not marketed for combination/dry/sensitive skin

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 33%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

L'Oréal Paris Infallible Pro-Matte Foundation Golden Sun

Best price
$9.25WalmartWalmart
$14.75 less (61%)

Your shade $24 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC42

Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.