I Am Magic Velvety Matte Foundation 430 Rio dupes and alternatives Juvia's Place
4.3 (6,617)·Deep tan · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Warm rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
67
Wear & performance
100
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Warm rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
91
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: MD5 - medium-deep to deep with warm undertones
Matches: Very close colour· Claims a skin-like finish· Both claim long-wearing
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
61
Wear & performance
100
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same olive undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
61
Wear & performance
82
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: medium deep with olive undertones
Matches: Very close colour· Both claim long-wearing· Claims transfer resistance
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
67
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: very tan with neutral undertones
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
55
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for darker tan skin with golden neutral undertones
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 430 Rio (Deep tan · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Medium 23, against Juvia's Place I Am Magic Velvety Matte Foundation in 430 Rio. Every attribute compared, with its share of the score.
ComparedYour shade430 RioClosest shade matchMedium 23How they compareScore
Shade match55% of overall95
Colour60%93#b16c35#b0713cVery close colourColour difference 1.9 (0 is identical)
Depth15%97Deep tanTanCloseDepth difference: 1.6
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Overall match 72/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
NARS Light Reflecting Foundation in Macao, against Juvia's Place I Am Magic Velvety Matte Foundation in 430 Rio. Every attribute compared, with its share of the score.
ComparedYour shade430 RioClosest overall alternativeMacaoHow they compareScore
Shade match55% of overall95
Colour60%95#b16c35#b16f36Looks identicalColour difference 1.3 (0 is identical)
Overall match 83/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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