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I Am Magic Velvety Matte Foundation 510 Aruba dupes and alternatives Juvia's Place

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, in liquid form, without talc.

  • 13 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Kryolan Professional Makeup Digital Complexion Fluid Foundation Y 27

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
510 ArubaChange shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Kryolan Professional Makeup
Y 27
Depth and undertone: Medium light
Finish and coverage: Matte · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
81
Wear (Wear & performance)
82
Skin (Skin suitability)
100
Shade match
84out of 100
Colour
86
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$46.90Ulta BeautyUlta Beauty
Costs $32.50 more

Your shade $14.40 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 510 Aruba (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y30

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y30

    • Very close colour
    • Medium light · Warm · golden undertone

    $35

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Dune 7.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Dune 7.5

    • Very close colour
    • Medium light · Warm · golden undertone

    $39

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    13W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 13W

    • Close colour
    • Medium light · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC40

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC40

    • Close colour
    • Medium light · Warm · golden undertone

    $30

    SephoraView at Sephora
  5. Clinique Even Better All-Over Concealer + Eraser

    WN 98 Cream Caramel

    Clinique Even Better All-Over Concealer + Eraser, shade WN 98 Cream Caramel

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Close colour
    • Medium · Warm · golden undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kryolan Professional Makeup Digital Complexion Fluid Foundation in Y 27, against Juvia's Place I Am Magic Velvety Matte Foundation in 510 Aruba. Every attribute compared, with its share of the score.

ComparedYour shade510 ArubaClosest matchY 27Score
Shade match55% of overall84
Colour86#dc9d5a#d19d63Very close colourColour difference 2.8 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.5
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone70Warm · goldenUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Digital Complexion Fluid Foundation in Y 27.

Same or better

  • Very close colour
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Contains isopropyl alcohol

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (isopropyl alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy Y 27

Best price
$46.90Ulta BeautyUlta Beauty
Costs $32.50 more

Your shade $14.40 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.