I Am Magic Velvety Matte Foundation 550 Martinique dupes and alternatives Juvia's Place
4.3 (6,617)·Fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Similar undertone (warm vs neutral)· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
58
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: medium light with golden undertones
Matches: Very close colour· Same matte finish· Claims a skin-like finish
Differences: Olive rather than neutral undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
73
Wear & performance
58
Skin suitability
80
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Olive rather than neutral undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim not settling into lines
Differences: Olive rather than neutral undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
90
Finish & visual result
54
Wear & performance
86
Skin suitability
20
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 550 Martinique (Fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Sephora Collection Best Skin Ever Liquid Foundation in 17Y, against Juvia's Place I Am Magic Velvety Matte Foundation in 550 Martinique. Every attribute compared, with its share of the score.
ComparedYour shade550 MartiniqueClosest match17YHow they compareScore
Shade match55% of overall91
Colour60%92#f3c48e#f8c188Very close colourColour difference 2.0 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.5
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Overall match 81/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $14 more
