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I Am Magic Velvety Matte Foundation 550 Martinique dupes and alternatives Juvia's Place

Fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free13No drying alcohol9Vegan2Cruelty-free4Oil-free0With SPF2Mineral0

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13 of 30

Only showing matches with medium coverage, without talc.

Closest shade match: L'Oréal Paris Age Perfect Radiant Serum Foundation 45 Golden Vanilla

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
550 MartiniqueChange shade
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
45 Golden Vanilla
Depth and undertone: Light · Warm · golden
Finish and coverage: Natural · Medium coverage
Shade match
93out of 100
Colour
95
Depth
97
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$18.99Ulta BeautyUlta Beauty
$5.01 less (21%)

Your shade $24 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 125 Light Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
550 MartiniqueChange shade
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
125 Light Warm
Depth and undertone: Light · Warm
Finish and coverage: Matte · Medium coverage
Overall match
85out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
79
Wear (Wear & performance)
75
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$5.01 less (21%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Sephora Collection

    Best Skin Ever Liquid Foundation

    17Y
    Shade match 91
    $24SephoraSephoraSame price

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: medium with yellow undertones

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Fit Me Matte + Poreless Foundation

    Soft Tan 228
    Shade match 87
    $11.99Ulta BeautyUlta Beauty$12.01 less (50%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Slightly deeperMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    12 Light Warm
    Shade match 88
    $38SephoraSephoraCosts $14 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: warm beige

    Medium confidence· Digital match

    View match
  4. #6 · Ulta Beauty Collection

    Complexion Crush Foundation

    Light Warm
    Shade match 87
    $16Ulta BeautyUlta Beauty$8 less (33%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  5. #7 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Banyan 2.75 W
    Shade match 89
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: medium light with golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    10 Light Warm
    Shade match 85
    $38SephoraSephoraCosts $14 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Olive rather than neutral undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  7. #9 · Glossier

    Stretch Fluid Foundation for Buildable Coverage

    Light 2
    Shade match 91
    $34SephoraSephoraCosts $10 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    54
    Wear & performance
    86
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  8. #10 · Glossier

    Stretch Fluid Foundation for Buildable Coverage

    Light 3
    Shade match 90
    $34SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim not settling into lines

    Differences: Olive rather than neutral undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    54
    Wear & performance
    86
    Skin suitability
    20

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: olive undertone

    Medium confidence· Digital match

    View match
  9. #11 · Glossier

    Stretch Fluid Foundation for Buildable Coverage

    Very Light 4
    Shade match 89
    $34SephoraSephoraCosts $10 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    54
    Wear & performance
    86
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    50 Golden Beige
    Shade match 90
    $18.99Ulta BeautyUlta Beauty$5.01 less (21%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. #13 · Glossier

    Stretch Fluid Foundation for Buildable Coverage

    Medium 2
    Shade match 87
    $34SephoraSephoraCosts $10 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    54
    Wear & performance
    86
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 550 Martinique (Fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Clinique Even Better All-Over Concealer + Eraser

    WN 46 Golden Neutral

    Clinique Even Better All-Over Concealer + Eraser, shade WN 46 Golden Neutral

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 2

    • Very close colour
    • Fair · Neutral undertone

    $22

    SephoraView at Sephora
  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    122

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 122

    • Very close colour
    • Light · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    310

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 310

    • Very close colour
    • Light · Warm · yellow undertone

    $30

    SephoraView at Sephora
  5. NARS Soft Matte Complete Concealer

    Ginger

    NARS Soft Matte Complete Concealer, shade Ginger

    • Very close colour
    • Light · Warm · golden undertone

    $36

    SephoraView at Sephora
  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.4

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.4

    • Close colour
    • Fair · Warm · peach undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Age Perfect Radiant Serum Foundation in 45 Golden Vanilla, against Juvia's Place I Am Magic Velvety Matte Foundation in 550 Martinique. Every attribute compared, with its share of the score.

ComparedYour shade550 MartiniqueClosest shade match45 Golden VanillaScore
Shade match55% of overall93
Colour95#f3c48e#eec08eLooks identicalColour difference 1.4 (0 is identical)
Depth97FairLightCloseDepth difference: 2.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 77/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Age Perfect Radiant Serum Foundation in 45 Golden Vanilla.

Same or better

  • $5.01 less
  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 50

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • No long-wear claim
  • Not marketed for combination/dry/normal/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 50
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 125 Light Warm, against Juvia's Place I Am Magic Velvety Matte Foundation in 550 Martinique. Every attribute compared, with its share of the score.

ComparedYour shade550 MartiniqueClosest overall alternative125 Light WarmScore
Shade match55% of overall88
Colour88#f3c48e#edbe90Very close colourColour difference 2.6 (0 is identical)
Depth95FairLightCloseDepth difference: 2.9
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing48-hour wearSome differenceThe match claims 48-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 85/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 125 Light Warm.

Same or better

  • $5.01 less
  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Contains alcohol denat.

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

L'Oréal Paris Age Perfect Radiant Serum Foundation 45 Golden Vanilla

Best price
$18.99Ulta BeautyUlta Beauty
$5.01 less (21%)

Your shade $24 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 125 Light Warm

Match price
$18.99Ulta BeautyUlta Beauty
$5.01 less (21%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.