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I Am Magic Velvety Matte Foundation 600 Cairo dupes and alternatives Juvia's Place

Fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, with a natural finish, without talc or alcohol denat.

Closest shade match: NARS Natural Radiant Longwear Foundation Salzburg - Light 3.5

The equivalent shade: scored on colour, depth and undertone only.

Shade match
95out of 100
Colour
98
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $31 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
85out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
76
Wear (Wear & performance)
68
Skin (Skin suitability)
100
Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 600 Cairo (Fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    120

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 120

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $12.99

  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    4 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 4 Fair

    • Looks identical
    • Fair · Neutral undertone

    $36

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $36

  4. e.l.f. Cosmetics 16HR Camo Concealer

    Light Ivory

    e.l.f. Cosmetics 16HR Camo Concealer, shade Light Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $8

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    190

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 190

    • Looks identical
    • Fair · Warm undertone

    $30

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    220 Buff C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 220 Buff C

    • Very close colour
    • Light · Warm undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Natural Radiant Longwear Foundation in Salzburg - Light 3.5, against Juvia's Place I Am Magic Velvety Matte Foundation in 600 Cairo. Every attribute compared, with its share of the score.

ComparedYour shade600 CairoClosest shade matchSalzburg - Light 3.5Score
Shade match55% of overall95
Colour98#f3c7a0#f0c49eLooks identicalColour difference 0.8 (0 is identical)
Depth98FairFairSameDepth difference: 1.5
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 83/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Radiant Longwear Foundation in Salzburg - Light 3.5.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same full coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium, against Juvia's Place I Am Magic Velvety Matte Foundation in 600 Cairo. Every attribute compared, with its share of the score.

ComparedYour shade600 CairoClosest overall alternativeMediumScore
Shade match55% of overall93
Colour95#f3c7a0#efc39fLooks identicalColour difference 1.3 (0 is identical)
Depth97FairFairSameDepth difference: 1.9
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 85/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same full coverage
  • Both claim long-wearing
  • Adds SPF 50

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

NARS Natural Radiant Longwear Foundation Salzburg - Light 3.5

Best price
$55SephoraSephora
Costs $31 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Medium

Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.