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I Am Magic Velvety Matte Foundation 600 Cairo dupes and alternatives Juvia's Place

Fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan2Cruelty-free1Oil-free0With SPF1Mineral2

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Only showing matches with medium coverage, in powder form.

  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 Light Beige 09

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
600 CairoChange shade
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Light Beige 09
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
88out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
91
Wear (Wear & performance)
72
Skin (Skin suitability)
40
Shade match
95out of 100
Colour
98
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$39.50Ulta BeautyUlta Beauty
Costs $15.50 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Kylie Cosmetics

    Natural Blur Powder Foundation

    3C
    Shade match 84
    $38Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    78
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: light with cool peachy undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 600 Cairo (Fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    120

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 120

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    4 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 4 Fair

    • Looks identical
    • Fair · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  4. e.l.f. Cosmetics 16HR Camo Concealer

    Light Ivory

    e.l.f. Cosmetics 16HR Camo Concealer, shade Light Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    190

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 190

    • Looks identical
    • Fair · Warm undertone

    $30

    SephoraView at Sephora
  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    220 Buff C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 220 Buff C

    • Very close colour
    • Light · Warm undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Light Beige 09, against Juvia's Place I Am Magic Velvety Matte Foundation in 600 Cairo. Every attribute compared, with its share of the score.

ComparedYour shade600 CairoClosest matchLight Beige 09Score
Shade match55% of overall95
Colour98#f3c7a0#f1c5a0Looks identicalColour difference 0.8 (0 is identical)
Depth98FairFairSameDepth difference: 1.0
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveCombination, oilyBoth marketed for combination/​oily skin
Overall match 88/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Light Beige 09.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • No long-wear claim
  • Not marketed for dry/normal/sensitive skin

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy Light Beige 09

Match price
$39.50Ulta BeautyUlta Beauty
Costs $15.50 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.