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I Am Magic Velvety Matte Foundation 620 Fes dupes and alternatives Juvia's Place

Medium light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

  • Light0
  • Medium0
  • Full2
  • Buildable0

Finish

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF2Mineral0

Avoid an ingredient

  • Dimethicone0
  • Fragrance0
  • Alcohol denat.0
  • Talc0
  • Silicones0
  • Coconut oil0
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2 of 32

Only showing matches with a luminous finish.

  • 1 match has no finish listed and is not shown.

Closest shade matchClosest overall alternative: Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 255 Clair 20 N

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
620 FesChange shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Lancôme
255 Clair 20 N
Depth and undertone: Light medium
Finish and coverage: Luminous · Full coverage
Overall match
77out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
46
Wear (Wear & performance)
72
Skin (Skin suitability)
100
Shade match
91out of 100
Colour
97
Depth
97
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$63Ulta BeautyUlta Beauty
Costs $39 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Lancôme

    Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    140 Porcelaine 20 C
    Shade match 90
    $63Ulta BeautyUlta Beauty(product price)Costs $39 more

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Luminous rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    46
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than matte finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 620 Fes (Medium light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    11 Light Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 11 Light Neutral

    • Looks identical
    • Medium light · Neutral undertone

    $32

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    4N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4N Neutral

    • Looks identical
    • Medium light · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Very close colour
    • Light medium · Neutral undertone

    $36

    SephoraView at Sephora
  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5

    • Very close colour
    • Light medium · Neutral undertone

    $42

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Very close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sepia 5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sepia 5

    • Very close colour
    • Light medium · Neutral undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 in 255 Clair 20 N, against Juvia's Place I Am Magic Velvety Matte Foundation in 620 Fes. Every attribute compared, with its share of the score.

ComparedYour shade620 FesClosest match255 Clair 20 NScore
Shade match55% of overall91
Colour97#d4a682#d7a986Looks identicalColour difference 0.9 (0 is identical)
Depth97Medium lightLight mediumCloseDepth difference: 1.6
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone70Neutral · neutral goldenUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared46
Finish0MatteLuminousDifferentLuminous finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared72
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 77/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 in 255 Clair 20 N.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel
  • Adds SPF 27

Different

  • Luminous finish instead of matte
  • Does not claim not settling into lines

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedSPF 27
Overlap
View full match

Where to buy 255 Clair 20 N

Match price
$63Ulta BeautyUlta Beauty
Costs $39 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.