I Am Magic Velvety Matte Foundation 630 Capri dupes and alternatives Juvia's Place
4.3 (6,617)·Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Not marketed for combination/sensitive skin
Score details
Shade match
96
Finish & visual result
62
Wear & performance
75
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
55
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 630 Capri (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Kosas Revealer Skin-Improving Foundation SPF 25 in Light Medium Neutral Warm 190, against Juvia's Place I Am Magic Velvety Matte Foundation in 630 Capri. Every attribute compared, with its share of the score.
ComparedYour shade630 CapriClosest shade matchLight Medium Neutral Warm 190How they compareScore
Shade match55% of overall98
Colour60%96#e9c299#eec49bLooks identicalColour difference 1.1 (0 is identical)
Depth15%98LightFairCloseDepth difference: 1.5
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Overall match 82/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Fair 10 G, against Juvia's Place I Am Magic Velvety Matte Foundation in 630 Capri. Every attribute compared, with its share of the score.
ComparedYour shade630 CapriClosest overall alternativeFair 10 GHow they compareScore
Shade match55% of overall92
Colour60%93#e9c299#e9bd91Very close colourColour difference 1.7 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.9
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Overall match 84/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $45 more
