I Am Magic Velvety Matte Foundation 640 Malta dupes and alternatives Juvia's Place
4.3 (6,617)·Fair · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Neutral rather than warm undertone· Does not claim not settling into lines· Not marketed for dry/sensitive skin
Score details
Shade match
87
Finish & visual result
100
Wear & performance
61
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
81
Wear & performance
72
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Slightly lighter· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
94
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: L3 - Light with warm undertones, and a light yellow tone
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Slightly deeper· Medium rather than full coverage· No long-wear claim
Score details
Shade match
93
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 33% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
55
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same warm undertone· Both claim long-wearing
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
58
Wear & performance
61
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 640 Malta (Fair · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 3W Coronado, against Juvia's Place I Am Magic Velvety Matte Foundation in 640 Malta. Every attribute compared, with its share of the score.
ComparedYour shade640 MaltaClosest shade match3W CoronadoHow they compareScore
Shade match55% of overall99
Colour60%99#efcfa9#efcfa8Looks identicalColour difference 0.3 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.0
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Finish & visual result25% of overall · 2 of 4 compared43
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type100%20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 77/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
e.l.f. Cosmetics Soft Glam Satin Foundation in 15 Fair Warm, against Juvia's Place I Am Magic Velvety Matte Foundation in 640 Malta. Every attribute compared, with its share of the score.
ComparedYour shade640 MaltaClosest overall alternative15 Fair WarmHow they compareScore
Shade match55% of overall94
Colour60%91#efcfa9#efd4adVery close colourColour difference 2.2 (0 is identical)
Depth15%97FairVery fairCloseDepth difference: 1.9
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Overall match 88/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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