I Am Magic Velvety Matte Foundation 650 Alexandria dupes and alternatives Juvia's Place
4.3 (6,617)·Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
61
Wear & performance
82
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: light medium with neutral undertones
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
58
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: light medium with neutral undertone
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
62
Wear & performance
68
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: fair medium with neutral undertones
Matches: Very close colour· Same neutral undertone· Both claim a lightweight feel
Differences: Buildable rather than full coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
80
Wear & performance
54
Skin suitability
20
Very close colour · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin
Retailer shade note: light to medium shade, neutral undertone
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Not marketed for combination/sensitive skin
Score details
Shade match
94
Finish & visual result
62
Wear & performance
75
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
91
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 33% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same full coverage· Claims transfer resistance
Differences: Slightly warmer undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
76
Wear & performance
58
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Slightly warmer undertone· Buildable rather than full coverage· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium skin with warm olive undertones
Matches: Very close colour· Same neutral undertone
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
58
Wear & performance
54
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light skin with neutral undertones
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
98
Finish & visual result
54
Wear & performance
40
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Radiant rather than matte finish· Light rather than full coverage· Does not claim a lightweight feel
Score details
Shade match
98
Finish & visual result
21
Wear & performance
65
Skin suitability
40
Looks identical · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
Retailer shade note: light medium with neutral undertones
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 650 Alexandria (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Ulta Beauty Collection Complexion Crush Foundation in Light Neutral, against Juvia's Place I Am Magic Velvety Matte Foundation in 650 Alexandria. Every attribute compared, with its share of the score.
ComparedYour shade650 AlexandriaClosest shade matchLight NeutralHow they compareScore
Shade match55% of overall99
Colour60%98#dcb28a#ddb189Looks identicalColour difference 0.6 (0 is identical)
Overall match 86/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
TIRTIR Mask Fit Red Cushion in 24N LATTE, against Juvia's Place I Am Magic Velvety Matte Foundation in 650 Alexandria. Every attribute compared, with its share of the score.
ComparedYour shade650 AlexandriaClosest overall alternative24N LATTEHow they compareScore
Shade match55% of overall96
Colour60%93#dcb28a#d8b490Very close colourColour difference 1.8 (0 is identical)
Overall match 94/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $54.60 more
