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I Am Magic Velvety Matte Foundation 700 Vienna dupes and alternatives Juvia's Place

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

  • Matte4
  • Natural matte0
  • Natural0
  • Radiant0

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol4Vegan1Cruelty-free0Oil-free0With SPF0Mineral2

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Only showing matches in powder form.

  • 10 matches have no formulation listed and are not shown.

Closest shade match: MAC Cosmetics Studio Fix Powder Plus Foundation NC13

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
700 ViennaChange shade
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
NC13
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Matte · Full coverage
Shade match
95out of 100
Colour
92
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 1W0 Warm Porcelain

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
700 ViennaChange shade
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Full coverage
The match
Estée Lauder
1W0 Warm Porcelain
Depth and undertone: Very fair · Warm · peach
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
78
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Match price
$52Ulta BeautyUlta Beauty
Costs $28 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC5
    Shade match 91
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Not marketed for dry/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for dry/sensitive skin

    Retailer shade note: very fair beige with golden undertone for very fair skin

    Medium confidence· Digital match

    View match
  2. #4 · Kylie Cosmetics

    Natural Blur Powder Foundation

    1W
    Shade match 90
    $38Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Slightly deeperMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    78
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: fair with warm yellow undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 700 Vienna (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Clinique Even Better All-Over Concealer + Eraser

    WN 04 Bone

    Clinique Even Better All-Over Concealer + Eraser, shade WN 04 Bone

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC5

    • Very close colour
    • Very fair · Warm · golden undertone

    $30

    SephoraView at Sephora
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 4

    • Close colour
    • Very fair · Warm · peach undertone

    $22

    SephoraView at Sephora
  4. L'Oréal Paris True Match Radiant Serum Concealer

    C2

    L'Oréal Paris True Match Radiant Serum Concealer, shade C2

    • Close colour
    • Very fair · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    105

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 105

    • Close colour
    • Very fair · Warm · yellow undertone

    $30

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    100

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100

    • Close colour
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Powder Plus Foundation in NC13, against Juvia's Place I Am Magic Velvety Matte Foundation in 700 Vienna. Every attribute compared, with its share of the score.

ComparedYour shade700 ViennaClosest shade matchNC13Score
Shade match55% of overall95
Colour92#f5ddbb#faddbbVery close colourColour difference 1.9 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.7
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared78
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 89/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NC13.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs moderate
View full match

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 1W0 Warm Porcelain, against Juvia's Place I Am Magic Velvety Matte Foundation in 700 Vienna. Every attribute compared, with its share of the score.

ComparedYour shade700 ViennaClosest overall alternative1W0 Warm PorcelainScore
Shade match55% of overall94
Colour91#f5ddbb#fee0bcVery close colourColour difference 2.2 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.1
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared78
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, normal, oilyBoth marketed for combination/​normal/​oily skin
Overall match 91/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 1W0 Warm Porcelain.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Powder Plus Foundation NC13

Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 1W0 Warm Porcelain

Match price
$52Ulta BeautyUlta Beauty
Costs $28 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.