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I Am Magic Velvety Matte Foundation 740 Marisol dupes and alternatives Juvia's Place

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free10No drying alcohol7Vegan4Cruelty-free4Oil-free2With SPF3Mineral0

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11 of 30

Only showing matches with full coverage, without talc.

Closest shade match: MAC Cosmetics Studio Fix Powder Plus Foundation N4

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
740 MarisolChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
N4
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation 1N00 Alabaster

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
740 MarisolChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Full coverage
The match
Make Up For Ever
1N00 Alabaster
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
89
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$45SephoraSephora
Costs $21 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Nude
    Shade match 95
    $12.99Ulta BeautyUlta Beauty(product price)$11.01 less (46%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N4.5
    Shade match 96
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Not marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for dry/sensitive skin

    Retailer shade note: fair beige with neutral undertones for light skin

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    19H Fair-Light Honey
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair to light skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    110C
    Shade match 93
    $53SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Not marketed for combination/dry skinContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Fair with Pinky Undertones

    Medium confidence· Digital match

    View match
  5. #7 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Fair 12 Cool
    Shade match 89
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for fair cool skin with a pink hue

    Medium confidence· Digital match

    View match
  6. #8 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Light 21 Cool
    Shade match 86
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for very light cool skin with a pink hue

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    101.5 Ivory Buff
    Shade match 90
    $14.99Ulta BeautyUlta Beauty(product price)$9.01 less (38%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Does not claim not settling into linesNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  8. #10 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    125W
    Shade match 89
    $53SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination/dry skinContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Fair with Yellow Undertones

    Medium confidence· Digital match

    View match
  9. #11 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 80
    $14.59TargetTarget$9.41 less (39%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 740 Marisol (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Willow 2.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Willow 2.3

    • Looks identical
    • Light · Neutral undertone

    $39

    SephoraView at Sephora
  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    2 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 2 Fair

    • Very close colour
    • Fair · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Fair Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Beige

    • Very close colour
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  4. L'Oréal Paris True Match Radiant Serum Concealer

    N6.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade N6.5

    • Very close colour
    • Fair · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. Dior Forever Skin Correct Full-Coverage Concealer

    1N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1N Neutral

    • Very close colour
    • Fair · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N12

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N12

    • Very close colour
    • Light · Neutral undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Powder Plus Foundation in N4, against Juvia's Place I Am Magic Velvety Matte Foundation in 740 Marisol. Every attribute compared, with its share of the score.

ComparedYour shade740 MarisolClosest shade matchN4Score
Shade match55% of overall97
Colour95#f2c5a8#f1c7aeLooks identicalColour difference 1.4 (0 is identical)
Depth99FairFairSameDepth difference: 0.7
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared78
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 90/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in N4.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs moderate
View full match

Why the closest overall alternative works

Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation in 1N00 Alabaster, against Juvia's Place I Am Magic Velvety Matte Foundation in 740 Marisol. Every attribute compared, with its share of the score.

ComparedYour shade740 MarisolClosest overall alternative1N00 AlabasterScore
Shade match55% of overall95
Colour93#f2c5a8#f5ccb0Very close colourColour difference 1.8 (0 is identical)
Depth95FairFairSameDepth difference: 3.1
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 90/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation in 1N00 Alabaster.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Powder Plus Foundation N4

Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation 1N00 Alabaster

Best price
$45SephoraSephora
Costs $21 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.